BBVA, Spain's second-largest bank, is reviewing its creative agency requirements...

by Chris Saunders , FTI Consulting
  • BBVA, Spain's second-largest bank, is reviewing its creative agency requirements and looking to appoint a single agency group to handle its global business across all channels.
  • Ralph Lauren, the US fashion giant, is looking for a digital creative agency to handle its business-to-business marketing.
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