• Ikea is set to split with Cake as the furniture giant pushes for better integration across its UK PR and marketing activity.
  • House of Fraser has called a review of its £5m media planning and buying business, which has been handled by Publicis Groupe's MediaVest for the past 14 years.

Tags: Ikea, Cake, reviews, pitches, PR, House of Fraser, Publicis Groupe, MediaVest

Category: Reviews


Accounts in Review

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