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Change4Life, the Government's healthy living initiative, is gearing up to hold a...

by Chris Saunders , FTI Consulting
  • Change4Life, the Government's healthy living initiative, is gearing up to hold a review of its £10.9m advertising account.
  • Three agencies have withdrawn from Betfair's pan-European creative pitch, amid claims the brand's marketing team demanded creative ideas too early on in the process.
TOPIC: M&C SAATCHI, REVIEWS, THE GOVERNMENT, BETFAIR, CHANGE4LIFE, WITHDRAWN
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