- Kia, the Hyundai-owned car marque, is looking to develop CRM as a core part of its marketing strategy and is holding a review find its first retained CRM agency.
- Kellogg's, the company behind Rice Krispies, Frosties and Special K, is holding a pitch to appoint a sales promotion agency for EMEA.
- Ryanair is seeking marketing partners to help the brand develop creative, digital, media and CRM programs. CMO Kenny Jacobs said he's confident agencies will line up for the account.
Tags: Ryanair, Kenny Jacobs, CRM, Kia Motors, Hyundai, reviews, Innocean Worldwide, Kellogg's, Kellogg Company, PR, promotions, pitches, Blue Chip Marketing