In a rather subdued selection process where some speculate BBDO did not compete with other agencies, juggernaut Toys R Us has tapped BBDO to handle business for its brand. BBDO, apparently, will be responsible for creative at Babies R Us, too. Read the full story at AdAge.
Toys R US and Babies R US Quietly Add BBDO
TOPIC:
BBDO,
ADFORUM,
TOYS R US,
BABIES R US
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