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Vodafone UK is calling a review of its digital advertising operations, thought t...

by Chris Saunders , FTI Consulting
  • Vodafone UK is calling a review of its digital advertising operations, thought to be worth £10m, which will lead to fewer agencies on its roster.
  • Home improvement retailer B&Q is to review its £33m media planning and buying account currently split between ZenithOptimedia and MEC.
TOPIC: REVIEWS, DARE, B&Q, ZENITHOPTIMEDIA, MEC, VODAFONE UK, SAPIENTNITRO, AGENCY REPUBLIC, G2
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