Amsterdam, 15 July 2014
In a four-way pitch to develop a new global brand platform, Anomaly Amsterdam has been appointed as agency of record for Carrera eyewear.
Anomaly’s role will see them involved in brand and business building activities on multiple fronts including foundational business and brand strategy, communications planning, advertising, partnerships, digital and social media.
Hazelle Klønhammer, Anomaly Amsterdam Partner, President, said: “Carrera is one of those hidden gems, with a rich brand history and so much untapped potential. Their ambition and strong desire for progress across every aspect of their business is inspiring.”
Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London, Amsterdam, Toronto and Shanghai. The agency’s blue chip client roster includes, Budweiser, Converse, Diageo, Google, Marriott Group and P&G. Anomaly has recently been recognized for a very diverse range of work including two Emmys for a TV series the agency created, two Gold Effies for Media Strategy, a Cannes Lion & Cyber Lion, a Mercury Music Prize, and an Effie as a brand owner.
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fendi, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information www.safilo.com
Marta Tomczak, FinchFactor
t: +31 20 794 4733
Tags: Carrera Eyewear, Anomaly Amsterdam, agency of record, AOR, pitches, Safilo Group