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Kirk Cheyfitz, CEO, Story Worldwide will Moderate NYF’s Executive Jury for 2013 International Advertising Awards

April 17, 2013


New York, NY – April 16, 2013: New York Festivals® International Advertising Awards announced Kirk Cheyfitz, Global CEO & Chief Storyteller, Story Worldwide will moderate New York Festivals 2013 Executive Jury. As moderator, Mr. Cheyfitz will guide the proceedings of the world's largest gathering of worldwide chief creative officers ever to judge an advertising competition. Unlike other competitions, the NYFA Executive Jury does not elect a chairman or president — all members are of equal status.

"This is the third year in a row that NYF has brought together 31 of the world’s most prominent creative executives to select the World’s Best Advertising®, in addition to 275 Grand Jury members” said Jim Smyth, CEO International Awards Group. “Kirk’s experience with people from all walks of life combined with his commitment to the art and commerce of advertising make him the ideal moderator for this impressive jury.”

Mr. Cheyfitz, an award-winning journalist, author, editor, publisher and innovator in nontraditional marketing and custom-created content, began his career as a journalist in Detroit. He has had a prominent career as editor and/or president of five major titles, including Chicago magazine. Cheyfitz was a Pulitzer Prize finalist for his investigative reporting at the Detroit Free Press and winner of the Society of Professional Journalists’ prestigious Sigma Delta Chi Bronze Medallion for investigative reporting.

As Global CEO and Chief Storyteller of Story Worldwide, Kirk is recognized as a leading expert in the profitable use of content to extend brands, win customers, create loyalty and build sales. Kirk’s storied past led him to spend an evening with Fidel Castro while accompanying the late Senator Eugene McCarthy on an official mission to Cuba to discuss the future of tourism, open for folk/country-rock singer Emmylou Harris, and run bases in his youth for a US senator with a bad back named Jack Kennedy. He leads Story Worldwide, whose philosophy is connecting brands to customers by telling engaging and entertaining stories that audiences actually want to hear.

As Executive jury Moderator, Mr. Cheyfitz will lead the New York Festivals Executive Jury through 5 days of judging in New York City, the world capital of advertising. Together, though 5 rounds of judging, the Executive Jury will evaluate every shortlisted entry selected by the online Grand Jury, across all mediums, using NYF’s patent pending revolutionary Matrix Scoring System to select the World’s Best Advertising®.

To view the 2013 Executive Jury visit: http://www.newyorkfestivals.com/NYFJuries/

Award-winning entries will be announced at the New York Show™ awards presentation on Thursday, May 2nd, 2013. The New York Show, a two-day series of creative events, will take place at the landmark New York Public Library's Beaux-Arts building, located at 455 Fifth Avenue, at 42nd Street in New York City. Festivities will be held on Wednesday and Thursday, May 1st and 2nd, and includes the Executive Jury Press Conference, keynote speakers, creative panel discussions, networking events, and exhibits of the Shortlisted work. Thursday evening features the 2013 New York Show awards ceremony and after-party to honor the winners in true New York style.

To purchase tickets for the New York Show please visit: https://www.newyorkfestivals.com/Events/. Ticket prices for the 2013 New York Show: Full Access Pass to all events, including panel sessions, screenings and awards show - $250; Award Ceremony - $100; Executive Jury Press Conference and individual panel sessions - $30 per session.

Press inquiries should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800.

International Awards Group, founded in 1957, organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Best Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising®; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/