• Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.

• The start-up created by the former MCBD and Dare trio Helen Calcraft, Danny Brooke-Taylor and Andy Nairn will be called Lucky Generals.

New York Executives Join Three Panels in this Year’s Conference

New York, NY (May 7, 2013) DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division today announced its participation during Creative Week in NYC on May 6-10, 2013.

Matt Eastwood, Chief Creative Officer of DDB New York, and Kristine Bender, Executive Creative Director of WaterisLife.com, will present the Hashtag Killer campaign during “Think you have first world problems?” on Tuesday, May 7, at 1 p.m., at The Soho Stage, 82 Mercer Street. The panel will be moderated by Ann-Christine Diaz, Editor of Creativity.

Rich Guest, President of Tribal U.S., will participate in Creative Week’s “Digital Leadership Roundtable” on Wednesday, May 8, at 9 a.m., at the Microsoft Stage, 82 Mercer Street.

Tribal Worldwide’s New York office will also lead the “Turning Foodies into Feedies” panel, featuring Rich Guest, President of Tribal U.S., James Marshall, Partner at Whitehall, and Valerie Biberaj, Director of Development at The Lunchbox Fund. The session will be held on Thursday, May 9, at 9 a.m. at the Microsoft Stage, 82 Mercer Street. The panel will be moderated by Brian Morrissey, Editor in Chief of Digiday.

“We are delighted to take part in Creative Week NYC this year,” said Mark O’Brien, President of DDB North America. “The intersection of creativity and technology has become an integral part of targeted brand messaging. We look forward to contributing to the conversation— inspiring creativity and innovation at this year’s event.”

Creative Week is where advertising, design and digital media collide with the arts. The week-long event began in 2010 when The One Club, a leading nonprofit in the advertising industry, saw an opportunity to do more for the creative community drawn to New York each May for the One Club family of awards.

For additional information on Creative Week 2013, please visit: http://creativeweek.com/

About DDB Worldwide

DDB Worldwide (www.ddb.com) is one of the world’s largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen, Reebok, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Tribal Worldwide
Tribal Worldwide (www.tribalworldwide.com), a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was recognized as a leading mobile marketing agency by independent research firm Forrester Research, Inc. In addition, the network’s Canadian offices were honored with Strategy magazine’s 2012 Digital Agency of the Year award, while its offices in the Asia Pacific region have been consistently named Campaign Asia’s Digital Network of the Year. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweek’s Interactive Agency of the Year. In addition to winning top honors at the CLIO Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009.

Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com

Contact

Christie Giera
Christie.Giera@ddb.com
+1 212 415 2186

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Agency poised for further growth following expansion.

Vertic, a leading independent digital advertising agency, has announced the opening of their new office in Seattle. The office will serve as the company’s west coast US headquarters, coordinating operations with their offices in New York, Singapore and Copenhagen, Denmark.

Driven by the demand of a growing U.S. client roster that includes Microsoft, SAP and AARP, the west coast location will allow the agency to better service existing clients and build new relationships with local marketers. The Seattle expansion is the groundwork of a larger agency growth strategy based on a global presence with access to key market locations of their leading Fortune 500 customers.

“Opening a West Coast office is an important juncture for our company,” said Vertic co-founder and CEO, Sebastian Jespersen. “After the opening of our Singapore office, coupled with the strong double-digit growth of our New York and Copenhagen offices, this is exemplary of our company’s steady upward momentum.”

Founded in Copenhagen, Denmark, in 2002, the agency has developed a number of award-winning digital campaigns and solutions for an international client roster, including Microsoft, SAP, Siemens, Philips, Vestas and MTV Networks.

In support of the agency's expansion, Laurence Lipworth, Partner & EVP Client Engagement, will split his time between Seattle and New York during 2013. “It's clear that the increasing business coming from our west coast clients demands the highest level of local client service." states Lipworth. "The opening of the Seattle office was the next logical step in our continued expansion and growth. I'm excited to be leading the Seattle office, supported by our extraordinary teams in New York, Copenhagen and Singapore."

About Vertic
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results.

Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.

Founded in 2002, we are currently represented in Copenhagen, New York, Singapore, and Seattle. Our passion is creating 360 multi-channel solutions that generate demand for our client’s brand.
For more information, visit http://www.vertic.com

Laurence Lipworth +1 646 642 3180 – llipworth@vertic.com

• Mindshare sets shop in Kochi.