L'Association des agences conseil en communication élira son président le 11 juin.
Le poste est très convoité et le casting des prétendants plutôt inattendu.

Y&R Looks to the Next 90 Years of “Resist the Usual”

NEW YORK, MAY 23, 2013 — Ninety years after John Orr Young & Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies.

To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on an interactive digital billboard in one of the world’s busiest crossroads, New York’s Times Square, from 2 to 3:30 PM on May 23rd.

“Our founder, Raymond Rubicam was fond of saying ‘Our job is to Resist the Usual.’ That’s a great mandate, because it seeded an agency culture that values change, that is driven by creative ways of thinking and working. Our capacity to reinvent — for our clients and for ourselves — is one of the reasons we are among the very few agencies that have stood this test of time,” said David Sable, Global CEO of Y&R.

To celebrate the anniversary, Y&R is partnering with one of the agency’s Spark Plug startups, Hyperactivate, which has proprietary technology that captures the avatars from Twitter and Facebook and algorithmically creates a mosaic as people Tweet and post. Users can find their posts and others, as well as uncover hidden content as they interact with the mosaic. On May 23rd, between the hours of 2 and 3:30 PM, the mosaic will populate on a major Clear Channel Spectacolor Billboard at NY’s Times Square. People tweeting on the street will see their posts live on the billboard and the mosaic’s image will be revealed.

States Sable: “Everything in the world is digital, but digital is not everything. The idea of taking this social conversation onto an amazing digital billboard is emblematic of the digital exponential world we live in, where we continually are bridging the digital and physical worlds. Where better to celebrate this convergence than in one of the world’s most iconic locations?”

On Thursday, from 2 to 3:30 PM, the event will be live streamed on yr.com.

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About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Hyperactivate.com

Hyperactivate is the marketing solutions company that creates participatory social media promotions to encourage and facilitate sharing of brand messages. Named one of the top three social media companies in 2013, Hyperactivate has a powerful platform for harnessing word-of-mouth marketing, analyzing social media efforts, and for the first time ever, accurately measuring social media ROI. The company is the first of its kind to develop a proprietary platform that can actually trace a brand revenue stream back to a single tweet or post and the chatter it created. Best known for its mosaic application, Hashtagart, Hyperactivate has now expanded its technology to a platform that includes a growing suite of products for activating fans & followers.

• Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.

• The start-up created by the former MCBD and Dare trio Helen Calcraft, Danny Brooke-Taylor and Andy Nairn will be called Lucky Generals.

New York Executives Join Three Panels in this Year’s Conference

New York, NY (May 7, 2013) DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division today announced its participation during Creative Week in NYC on May 6-10, 2013.

Matt Eastwood, Chief Creative Officer of DDB New York, and Kristine Bender, Executive Creative Director of WaterisLife.com, will present the Hashtag Killer campaign during “Think you have first world problems?” on Tuesday, May 7, at 1 p.m., at The Soho Stage, 82 Mercer Street. The panel will be moderated by Ann-Christine Diaz, Editor of Creativity.

Rich Guest, President of Tribal U.S., will participate in Creative Week’s “Digital Leadership Roundtable” on Wednesday, May 8, at 9 a.m., at the Microsoft Stage, 82 Mercer Street.

Tribal Worldwide’s New York office will also lead the “Turning Foodies into Feedies” panel, featuring Rich Guest, President of Tribal U.S., James Marshall, Partner at Whitehall, and Valerie Biberaj, Director of Development at The Lunchbox Fund. The session will be held on Thursday, May 9, at 9 a.m. at the Microsoft Stage, 82 Mercer Street. The panel will be moderated by Brian Morrissey, Editor in Chief of Digiday.

“We are delighted to take part in Creative Week NYC this year,” said Mark O’Brien, President of DDB North America. “The intersection of creativity and technology has become an integral part of targeted brand messaging. We look forward to contributing to the conversation— inspiring creativity and innovation at this year’s event.”

Creative Week is where advertising, design and digital media collide with the arts. The week-long event began in 2010 when The One Club, a leading nonprofit in the advertising industry, saw an opportunity to do more for the creative community drawn to New York each May for the One Club family of awards.

For additional information on Creative Week 2013, please visit: http://creativeweek.com/

About DDB Worldwide

DDB Worldwide (www.ddb.com) is one of the world’s largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen, Reebok, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Tribal Worldwide
Tribal Worldwide (www.tribalworldwide.com), a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was recognized as a leading mobile marketing agency by independent research firm Forrester Research, Inc. In addition, the network’s Canadian offices were honored with Strategy magazine’s 2012 Digital Agency of the Year award, while its offices in the Asia Pacific region have been consistently named Campaign Asia’s Digital Network of the Year. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweek’s Interactive Agency of the Year. In addition to winning top honors at the CLIO Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009.

Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com

Contact

Christie Giera
[email protected]
+1 212 415 2186

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