March 25, 2013
- Jonathan Oates launches tech-focused agency after Betfair exit.
Wunderman Revamps Global Governance as Part of Reorganization
March 21, 2013
NEW YORK, March 8, 2013—As part of a global reorganization, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network revamped its global governance structure to give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines. The new structure is designed to increase both the scope and momentum of network-wide initiatives. Wunderman global governance now includes:
Wunderman Executive Board
The Wunderman Executive Board expands and renames the purview of the former Executive Committee. Its purpose is to define the business direction and strategy of the agency with respect to finance, talent, new business, key accounts and technology. This governing body comprises senior leadership, including the newly named division presidents for Brand Experience, Consumer Engagement, Data & Insights and World Health, as well as the yet-to-be named Global Creative Officer. Wunderman chairman and CEO Daniel Morel, who presides over the Wunderman Executive Board, also named two vice chairmen; other members include (alphabetical order):
- Gurval Caer, vice chairman, chief marketing officer
- Becky Chidester, president Wunderman World Health
- Stephane Faggianelli, president, Asia-Pacific
- Gary Laben, president, Wunderman Data & Insights
- Sam Landers, president, Wunderman Brand Experience
- Peter Law-Gisiko, chief financial officer, Wunderman and Y&R
- William Manfredi, executive vice president, Global Talent Management
- Stewart Pearson, vice chairman, chief client officer
- Kass Sells, president, North America
Advertising Age ranks Wunderman as the #1 digital and #1 CRM agency in the world. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.
Wunderman Simplifies Global Structure Establishes Four Global Divisions Adds Roles for Creative, Marketing & Innovation and North America
March 20, 2013
NEW YORK, March 8, 2013—After more than a decade of growth, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network, restructured its offer for a new generation of marketers and their need for real-time consumer conversations.
Chairman and CEO Daniel Morel said Wunderman's 20+ specialized agencies in social, mobile and data now fall into four divisions each with global reach: Brand Experience, Consumer Engagement, Data & Insights and World Health. This simpler, more transparent organization makes it easier and more efficient for clients to access the expertise they need. Morel also revamped Wunderman’s global governance (see separate release).
"Our mission is simple. Ensure our clients know what their competition doesn't, and act upon it quickly. Today, that means tapping into real-time consumer conversations and transactions and connecting them with every bit of data we have accumulated,” Morel said. “Lester Wunderman, our agency founder and chairman emeritus, was prescient in his advocacy for data-driven insights to be at the heart of our business. Today, very few companies can derive as much insight to craft locally relevant communication that can be leveraged globally. Now, we can more easily put the power of our collective agency expertise in branding, engagement, health care and data behind our clients' biggest marketing challenges,” he said.
Wunderman Brand Experience
Focused on brand experience and customer acquisition over digital channels, the Wunderman Brand Experience division provides e-tail environments, online content and mobile innovations, and search and real-time optimization that improve brand image and enhance consumer consideration. It comprises agencies owned or acquired over the past 10 years and many similar practices we built around the world.
Sam Landers, who heads Designkitchen, has been promoted to president of the Wunderman Brand Experience division and joins the Wunderman Executive Board. Martin Conneen, the global client lead for Nokia, has been promoted to division COO. Landers' priorities are twofold: 1) create greater continuity and efficiencies across the units, and 2) seek ways to streamline new business and operations to align more closely with Wunderman's global resources. The result will be a more flexible and integrated global offering.
Page 2 of 4 – Wunderman Simplifies
"Wunderman's Brand Experience division, with its unprecedented reach and scale, addresses one of the most important business requirements today—connecting a new generation of digital consumers skeptical of traditional brand communication and fiercely independent in how they seek information and form opinions,” Landers said. “When powered by data, it creates true engagement, which is what advertising today is all about.”
Wunderman Consumer Engagement
The engine of consumer retention is the Wunderman Consumer Engagement division, which involves all things CRM at the global, regional and local levels. This includes "always on" social, mobile, loyalty, and both traditional and eCRM. When real-time consumer information is combined with behavioral and transactional data, campaign messages, offers, channels and timing can be customized and made more personal.
"Wunderman's proprietary data ownership makes digital engagement a reality,” Morel explained. “And, if you use the Web to engage and build customer loyalty but neglect data as one of the essential elements in the process, you are wasting a lot of time and money." The search for a president to head this division continues. In the interim, Morel will personally oversee its endeavors.
Wunderman Data & Insights
The Wunderman Data & Insights division, the hallmark of the agency since its inception, supports the entire organization. At its core are three elements: raw data; the integration and management of that data; and, insights derived through sophisticated data processing, analytics and interpretation.
By owning, compiling, managing and mining data directly, clients benefit from a more robust “big data” solution that includes: proprietary data, analytics and optimization; data visualization, reporting and dash boarding; data integration; and data management, CRM and loyalty implementation.
"When applied within our clients' own marketing and operational environments, data and insights improve and add relevance to creative, media, consumer and e-commerce solutions," said Gary Laben, who, in addition to his role as CEO of KBM Group, will serve as president of the Wunderman Data & Insights division.
Wunderman World Health
Wunderman World Health is a specialist in driving customer engagement in Pharma, Consumer Health and Health Services. As health care companies seek to become more customer-centric, Wunderman World Health helps clients leverage capabilities in data, digital and CRM to create relevant content, services and tools that meet the industry’s new demands.
To build upon our success, we will aggregate our health care expertise around the world under the leadership of Becky Chidester, including our strongest groups, RTC and new resources within KBM Group. The result will enable us to share our expertise across divisions and apply learnings and best practices in a more flexible way. Chidester is president of Wunderman World Health and joins the Wunderman Executive Board.
Page 3 of 4 Wunderman Simplifies
"The health care industry is calling for us to help them better connect with their patients, providers and payers. Wunderman World Health, with its infrastructure, scale, geography and expertise, is in the best position to deliver," Chidester said.
The restructuring also includes significant changes in creative, regional operations, marketing & innovation and new business globally:
Creative: Morel is on the hunt for a global creative officer to evangelize creative excellence and stir the agency's collective creative energy. The person selected to fill this newly instituted role will counsel clients across the board; help attract, develop and retain best-in-class talent; and be part of the Wunderman Executive Board.
Morel, who deems "creative as business critical," said of the search: "Creative is central to the Wunderman proposition. When fueled by the right data and insights, it is especially powerful and business results soar. We are looking for someone who can lead our global creative team to reach new heights."
Regional Operations: Kass Sells has been promoted to president, Wunderman North America, reporting to Morel. In this role, he will oversee operations throughout North America. Sells also retains his leadership role on Microsoft. As Seattle's managing director and global client lead for Team Microsoft, Sells was behind the consolidation of Microsoft’s global relationship marketing work with Wunderman as its single RM agency of record; he also expanded the Seattle operation into a full-service agency, serving multiple clients including T-Mobile USA. Sells joins the Wunderman Executive Board.
Marketing & Innovation: Gurval Caer, founder of Blast Radius, takes on the new role of Wunderman vice chairman, chief marketing officer, and becomes a member of the Wunderman Executive Board. He will be responsible for identifying and expanding business opportunities with our clients and creating a network-wide innovation strategy. This includes acquisitions, partnerships with media, content and technology platforms, and overseeing the development of the corresponding strategy to drive business growth for our clients. In this role, Caer will work closely with Morel.
"As mobile and social technologies get faster and more sophisticated—and hence, deliver value far beyond what they do today—we need to help businesses understand how they can benefit by using them, which is a key element of the marketing challenge today," Caer said.
New Business: As chief client officer, Stewart Pearson is now responsible for the health and growth of Wunderman's new business roster. Pearson has been leading new business and client development initiatives and has organized winning teams for Microsoft, Nokia, Levi's, Coca-Cola and Best Buy. Pearson will work across the agency's global resources as well as with discipline experts to resource and orchestrate the capabilities that best serve the business needs of our prospective clients. Morel also named Pearson to the role of Wunderman vice chairman.
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Summing up the changes, Morel said, "Today clients expect more than a piece of communication. And for this next generation of 'real-time' marketers, that means anticipating their needs with even greater speed and accuracy. Organizing this way creates a sleeker, smarter and solidified Wunderman client service model that delivers on that promise."
March 15, 2013
- LBi has appointed Jonathan Lyon, head of strategic insight at Wunderman, as its global director of strategic insight.
Industry heavyweight joins Ogilvy PR Australia
March 15, 2013
Sydney, March 15, 2013: Ogilvy PR Australia has announced that David Bell, former General Manager, Corporate Affairs and Sustainability for Westpac, will join the consultancy in the newly created role of Group Managing Director, Corporate.
Mr Bell comes to Ogilvy PR following a distinguished career in communications, high-level
management, corporate brand reputation and government. Prior to Westpac, Mr Bell was CEO for the Australian Bankers’ Association and has headed corporate affairs at both NRMA and Telstra, and served as Managing Director for prominent public affairs company Gavin Anderson & Kortlang (now Kreab Gavin Anderson).
In his new role Mr Bell will oversee a number of the companies and product offerings within the
Ogilvy PR group, including leading public affairs company Parker & Partners, employee engagement and change communication consultancy Ogilvy Impact as well as the sustainability communications practice OgilvyEarth.
Kieran Moore, Ogilvy Australia PR’s CEO, welcomed Mr Bell’s appointment, which comes after a nine-month international search.
“David is a highly-credentialed practitioner who will bring an enormous amount of knowledge,
insight, energy and connectivity to this role. We are delighted to have him on board to add further impetus to already strong brands,” Ms Moore said.
“The current managing directors of each of the companies will remain, but we see David’s role as drawing together our existing strong abilities in areas like thought leadership, issues and crisis, corporate reputation and housing them under one umbrella so we can offer them as a more compelling option to the market.”
“We wanted someone who would be able to draw on the obvious synergies that exist between the various Ogilvy PR brands. David’s background and ability makes him the ideal candidate for such a senior role,” she added.
Mr Bell said he was looking forward to the challenge of further enhancing Ogilvy PR’s standing as Australia’s leading agency.
“There is no agency respected more in Australia, and none with as impressive a client list,” Mr Bell said. “I see this as an incredible opportunity and challenge to take a number of our brands, services and people and make them even more successful.”
Mr Bell will commence at Ogilvy PR on April 15. He will be based in Sydney but will work throughout Ogilvy’s Australian offices. Ogilvy PR is a joint venture between WPP and STW Group, Australia’s leading marketing content and communications service group.
Ends. For further information, please contact:
Rebecca Tilly, STW PR on 0410 501 043
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) forthe fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our Web site at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.