Mattel’s triple word score for Ogilvy Public Relations
April 4, 2013
April 4, 2013: Mattel, one of the world’s largest toy companies, has appointed Ogilvy Public Relations on an integrated marketing communications campaign for ambient, social and traditional media.
The Ogilvy PR team from Melbourne won the Mattel account in a competitive four work immediately.
Ogilvy PR Melbourne’s Managing Director, Alexandra Kelly, said: “We are thrilled to have won such an exciting project that gives us such incredible scope to help reshape this brand. Our campaign is all about tired brand perceptions and helping brands in the last 60 plus years.”
Damian Black, Mattel Senior Brand Manager, said: “We were really excited about Ogilvy’s fresh thinking during the pitch process – we were looking for an idea and an agency that could shake up perceptions and we were looking for an idea and an agency that could shake up perceptions and we were looking for an idea and an agency that could shake up perceptions and create new relevance for us – not simply produce traditional product based PR solutions. We’re looking forward to seeing the campaign unfold."
The Mattel account adds to an impressive list of clients for Ogilvy PR Melbourne including BP, the Victorian Department of Health, febfast and Melbourne Airport amongst others.
Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing content communications group.
For more information contact:
Ph: +61 403 823 218
About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR inegrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital, and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our Web site at www.ogilvypr.com.au, or follow us on Twitter at @ogilvypraus.
Saatchi & Saatchi champion emerging artistic talent at the National Art School
March 28, 2013
Thursday 28 March 2013: The National Art School is today announcing a partnership with advertising company Saatchi & Saatchi Australia to support the achievements of over 100 students completing their Bachelor of Fine Art in 2013.
The Saatchi & Saatchi, National Art School Graduate Exhibition will showcase the artworks of over 100 emerging artists produced in their graduating year. The show supported by Saatchi & Saatchi will attract thousands of visitors to see over 1,000 works of arts created by a new generation of artists.
The National Art School has educated more artists than any other institution in Australia. The 2013 graduates will join the list of the National Art School alumni that reads like a veritable who’s who of Australian artists and includes luminaries such as Sydney Ball, Charles Blackman OBE, John Coburn AM, Sophie Cape, Elisabeth Cummings OAM, Sir William Dobell OBE, Ken Done AM, Max Dupain OBE, Bert Flugelman AM, James Gleeson AM AO, Fiona Hall, Norman Hetherington OAM, Robert Klippel AO, Colin Lanceley AO, Guy Maestri, Reg Mombassa, Susan Norrie OAM, Margaret Olley AC AO, John Olsen AO OBE, John Passmore, Leslie Rice, Martin Sharp, Wendy Sharpe, Jeffrey Smart AO, Tim Storrier AM, Ken Unsworth AM and Guy Warren OAM amongst many more.
“We are thrilled to have gained the sponsorship of Saatchi & Saatchi in support of the National Art School and especially our graduates. This exceptional sponsorship demonstrates their understanding of the importance of fostering creative talent and giving new and emerging artists extended opportunities to be seen by a broader audience. Having the support of such a renowned and successful agency as Saatchi & Saatchi to champion emerging artistic talent and support the marketing efforts of the National Art School is incredibly important to us. We are extremely delighted to be working with Saatchi & Saatchi and look forward to our new and exciting partnership.” Professor Anita Taylor, Director, National Art School.
Saatchi & Saatchi CEO, Michael Rebelo commented: “Emerging creativity in our country needs the support of companies like ourselves, so we’re excited and committed to helping the National Art School and its talented students fulfil their inherent creative ambition.”
The National Art School 2013 partnership with Saatchi & Saatchi will support the School and its mission to ensure that students continue to have access to world leading educators and practitioners, helping them reach their full potential.
The Saatchi & Saatchi National Art School Graduate Exhibition will be open to the public from Thursday 28 November through to Saturday 8 December 2013 in the NAS Gallery and the studios of the National Art School at the historic Darlinghurst campus.
Graduate Exhibition 2013
28 November - 8 December
National Art School Gallery
Forbes Street Darlinghurst
Celebrates Bachelor of Fine Art graduates’ achievements in the disciplines of Ceramics, Drawing, Painting, Photography, Printmaking and Sculpture
For further information, or to arrange media interviews please contact:
Artist: Katie Murray
Name: Fassbender 2
National Art School Graduate Exhibition 2012
Photo Credit: Ellen O’Shaughnessy
March 26, 2013
- Richard Pinder re-enters ad fold with new wenture.
March 25, 2013
- Jonathan Oates launches tech-focused agency after Betfair exit.
Wunderman Revamps Global Governance as Part of Reorganization
March 21, 2013
NEW YORK, March 8, 2013—As part of a global reorganization, Wunderman, the billion-dollar, number one-ranked digital and CRM agency network revamped its global governance structure to give more opportunities for senior business leaders to share intellectual capital across geographies and disciplines. The new structure is designed to increase both the scope and momentum of network-wide initiatives. Wunderman global governance now includes:
Wunderman Executive Board
The Wunderman Executive Board expands and renames the purview of the former Executive Committee. Its purpose is to define the business direction and strategy of the agency with respect to finance, talent, new business, key accounts and technology. This governing body comprises senior leadership, including the newly named division presidents for Brand Experience, Consumer Engagement, Data & Insights and World Health, as well as the yet-to-be named Global Creative Officer. Wunderman chairman and CEO Daniel Morel, who presides over the Wunderman Executive Board, also named two vice chairmen; other members include (alphabetical order):
- Gurval Caer, vice chairman, chief marketing officer
- Becky Chidester, president Wunderman World Health
- Stephane Faggianelli, president, Asia-Pacific
- Gary Laben, president, Wunderman Data & Insights
- Sam Landers, president, Wunderman Brand Experience
- Peter Law-Gisiko, chief financial officer, Wunderman and Y&R
- William Manfredi, executive vice president, Global Talent Management
- Stewart Pearson, vice chairman, chief client officer
- Kass Sells, president, North America
Advertising Age ranks Wunderman as the #1 digital and #1 CRM agency in the world. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel growth. Best Buy, Citibank, Coca-Cola, Ford, Levi's, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com.