• Niku Banaie, the former chief innovation officer at Isobar, has launched The Upside, a start-up designed to help brands such as Adidas and Giffgaff capitalise on changing digital communications.

Read more: http://bit.ly/18zEe7X

Tags: The Upside, start-up, Niku Banaie, founder, chief innovation officer, CIO, Isobar, adidas, Giffgaff, Tom Himpe, Anomaly London, Sam Reid, Guided

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