- We Are Pi, the Amsterdam-based agency, has won Wrangler's European advertising account after a competitive pitch.
- California-based skincare company, Cremo Company, named Detroit-based Jekyll & Hyde as its agency of record, charged with building national brand recognition for Cremo's flagship product, Cremo Shave Cream. The debut campaign will use recognizable radio show hosts to reach its target audience.
- Dallas-based Dave & Buster's restaurants named Rockfish its digital agency of record. The agency will also handle and digital CRM work for the company. Rockfish is tasked with overhauling Dave & Buster's digital strategy, with a large focused on CRM (including its loyalty program), mobile, web and social media elements. Dave & Buster's owns and operates close to 70 locations in 26 states and Canada. The company spent $19.6 million in measured media in 2013, according to Kantar Media.
Tags: Cremo Company, Jekyll & Hyde, AOR, agency of record, Dave & Buster's, D&B's, Rockfish, digital, Kantar Media, pitches, We Are Pi, Wrangler, Fred & Farid, incumbent