- Dentsu has been selected as the AOR for the Tokyo Summer Olympics and Paralympic Games.
- Olson 1to1, the loyalty/CRM division of Olson, was hired to launch L'Oreal's first ever loyalty program, Lancome Elite Rewards, where users earn points that can be redeemed for Lancôme products and beauty experiences not just by buying Lancome products, but also by posting about them to their social media profiles and following Lancome USA on Facebook, Instagram and Twitter.
- Deutsch LA was tapped by Vivint, a provider of home automation, home security and energy management services, to handle creative and marketing duties. Las Vegas-based R&R Partners previously handled work for the brand.
Tags: Tokyo Summer Olympics and Paralympic Games, Dentsu, AOR, agency of record, International Olympic Committee, IOC, Olson 1to1, CRM, loyalty, L'Oreal, Lancôme Elite Rewards, Deutsch LA, Vivint, R&R Partners