Advertising & Marketing Communications News
Current news, insights and interviews, featuring the world's leading ad agencies, brands, comms innovators and ad campaigns.
Interviews
Inside a new Franco-Italian agency: the story of 777
The new agency 777, created by Herezie and Armando Testa, is already handling two major accounts for automotive giant Stellantis: legendary auto brand Lancia and – as announced last week – the group’s second-hand vehicles brand, SPOTICAR.
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Pooja Dindigal, DEPT: "Our commitment to sustainability isn't just a checkbox—it's deeply ingrained in everything we do."
Catching up with Pooja Dindigal, the Global Head of Impact at certified B-corp DEPT, she proves that by working together, the advertising industry can drive meaningful change toward better environmental habits.
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Agency News Feed
Insights
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Bringing people back to books
April 23 is World Book Day, so we decided to take another dive into campaigns promoting literacy and a love of books. -
Antoinette Beatson, BETC: "We have a shared responsibility to make these kids great"
In a series of interviews in partnership with the IAA France, we discuss the perception of advertising among young people, and find out what... -
La data : bienfaitrice ou castratrice de créativité ?
La data, beaucoup en parlent comme si c’était nouveau. Mais elle a toujours été là, en amont du processus créatif. -
Le point de vue de PITCHVILLE, Conseil en choix d’agences, sur la data
L'importance pour les agences de se nourrir des données des clients est vue comme la clé du succès de leurs stratégies de créations. -
Taylor Cook, Critical Mass: "We take an intersectional lens to everything we do."
Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women.
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