November 25, 2013
Read more: http://bit.ly/17MkCAF
- Nato has hired M&C Saatchi to advise it on its communications.
Read more: http://bit.ly/1c4B54O
- Kayak.com, the US-based travel search engine, has appointed TBWA\Amsterdam as its European ad agency.
- The California Tobacco Control Program has issued a request for proposals for its advertising campaign. The five-year contract begins July 1, 2014 and runs through June 30, 2019. The CTCP advertising campaign would target California’s general market and selected ethnic and priority population markets to raise awareness about the dangers of tobacco use and secondhand smoke. The account is worth approximately $75 million over the five-year period.