CP+B LA was awarded creative chores for video game franchise, NBA 2K, following a pitch process. The agency will launch an integrated marketing campaign beginning in September that includes TV, digital, social media elements to promote the next iteration of the franchise, NBA 2K15.
Following a review, Walrus, New York was tapped to lead the U.S. launch of Remy Cointreau USA's Bruichladdich single malt whiskies and The Botanist Gin. The independently-owned agency will manage print advertising, trade education, point of sale and other collateral materials. Additional Walrus clients include Bloomberg, Pfizer's Emergen-C, Pret a Manger, Conde Nast and Smith & Wollensky.