Mindshare heads to New Zealand; Appoints Samantha Osborne as MD

March 2, 2015

Mindshare is launching in New Zealand with a suite of tools and products that aim to establish it as a leading player within the communications space. Katie Rigg-Smith, CEO Mindshare Australasia, commented that the Mindshare products and approach to media thinking are proven globally and she…

Adam&eveDDB swoops for Ogilvy creative Ivan Pols

February 26, 2015

Adam & Eve/DDB has hired Ivan Pols as a creative director. Pols joins from Ogilvy & Mather, where he was a global creative director. When he starts next month, Pols will work on Unilever’s Lipton, Wall’s and Flora. Pols has been based in London since 2010 and worked on O…

Marketers Push Back on MRC Ad Viewability Standards

February 26, 2015

The online ad industry is going through a transition. Increasingly, marketers and advertising agencies are insisting they should pay only for ads that actually appear on users’ screens, as opposed to parts of web pages people never see. To most across the industry, the concept of buyin…

Dentsu Agency mcgarrybowen Resigns Sears Account

February 26, 2015

Dentsu-owned creative agency mcgarrybowen has resigned its Sears Holdings account, sources confirm. The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually on ads. Read more: htt…

M&C Saatchi acquires stake in São Paulo shop Santa Clara

February 26, 2015

M&C Saatchi has bought a 25 per cent stake in the Brazilian agency Santa Clara for more than £10 million. Read More