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Agencies

May 22, 2014


Resource was named digital agency of record for Nestle Toll House, following a review. JWT/Digitaria was the incumbent. Resource will be responsible for all the brand's digital marketing efforts, including strategy, content development, social media and search. The account will be handled o…

People

May 21, 2014


Independent digital shop Essence has promoted Christian Juhl to Global CEO, effective immediately. Read more: http://goo.gl/KHyeQh Bartle Bogle Hegarty has cast a new role at the agency with an executive from McKinney. Read more: http://goo.gl/dCfjas

Account Moves

May 21, 2014


Diageo has appointed Droga5 Europe to its advertising account for Cîroc, the luxury vodka brand fronted by the rapper Sean Combs in the US. Read more: http://goo.gl/Os4UTf Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe. Read more: …

Agencies

May 21, 2014


Havas has today acquired Work Club, the London based full-service agency, which will now be renamed Havas Work Club. Read more: http://goo.gl/JOUXwR

Reviews

May 21, 2014


American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Read more: http://goo.gl/U5n3im