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Account Moves

August 17, 2012
  • Wonderbra UK has appointed Unity as its social media agency as it moves to grow its presence online.
  • Harveys, the Steinhoff-owned furniture store, is to move its £16m media planning and buying account from Starcom MediaVest Group to Walker Media less than one month after denying it was planning to review the business.
  • Vitro wins Redbox instant by Verizon as streaming battle looms.

Account Moves

August 16, 2012
  • Superdry, the clothing brand, has appointed iCrossing to handle its global paid and natural search accounts.
  • The Royal Marsden Cancer Charity has hired Joint as its strategy and creative agency.
  • BETC has landed Diet Coke's estimated £40 million ad account in North-West Europe and the Nordics after a pitch. The agency's London and Paris offices won the business after pitching jointly against Publicis' Paris office.
  • Partners Andrews Aldridge has been appointed to handle the £6 million pan-European advertising account for the Marriott Hotels Group.
  • Pets at Home, the UK's biggest chain of pet stores, has appointed EHS 4D to handle its CRM account.
  • Fox International Channels has reappointed Walker Media to handle its £3 million media planning and buying for the National Geographic Channel just six months after selecting WPP's M/SIX.
  • Sovereign\Santander picks new agency.
  • Moet & Chandon selects BRPR.

Industry

August 16, 2012
  • Aviva and other non-Olympic sponsors are running advertising in today's newspapers featuring Olympic athletes as they seek to take advantage of the end of the advertising blackout period.

Reviews

August 16, 2012
  • HTC, the Taiwanese smartphone manufacturer, is holding a review of its estimated £100 million global media planning and buying account.
  • Emirates has kicked off a pitch for its £10 million UK advertising account.
  • Which?, the consumer champion, is talking to agencies about its £5 million advertising account.
  • Royal Mail Group is reviewing its £11 million digital agency roster.
  • Scottish Power has called a review of its advertising account, currently held by the Edinburgh-based agency Newhaven.
  • VisitScotland, the Scottish tourist board, has launched a review of its international creative agency requirements.
  • Old Jamaica Ginger Beer is on the hunt for an agency to handle its advertising account.

Agencies

August 15, 2012
  • Dentsu forms DNA, a new digital umbrella unit.