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Mother London has won a pan-European brief from Diageo for the launch of a Smirnoff sub-brand, called Apple Bite, following a pitch process.

We Are Social, the social media agency, has won the global social media account for The Outnet, the discount fashion website owned by Net-a-Porter, after a pitch.

Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships.

Former Cossette Vancouver creative directors Rob Sweetman and Bryan Collins are part of a team that has set up 123W, a new Vancouver-based agency. Other partners include Jeff Harrison, director of design at Rethink for the past eight years, and director of business Scot Keith, who worked on Hockey Canada's "Relax, it's just a game" TV ads. Sweetman and Collins have been partnered for more than a dozen years in Calgary and Vancouver, moving to Cossette Vancouver in 2008. There, in 2010, they helped the network open Dare Vancouver. Clients so far at 123W have included Canadian Pacific and SAXX Underwear