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Account Moves

March 8, 2013


18 Feet & Rising has joined Kopparberg's £4m advertising roster and is planning a "breakthrough" integrated campaign for the premium cider brand. Read more: http://bit.ly/XvfwUC Grey Group has retained its position as the global lead agency for Pringles following a pitch prompt…

Agencies

March 7, 2013


R/GA announces fifth US office opening R/GA Los Angeles in Santa Monica. Read more: http://bit.ly/Zu7zwP M&C Saatchi joins forces with aeiou to launch new Chinese hub M&C Saatchi aeiou. Read more: http://bit.ly/WQoEVI North Kingdom opens L.A. office. Read more: http://bit.…

Account Moves

March 7, 2013


The Co-operative Group has appointed OgilvyOne to handle its £3 million direct marketing and digital account. Read more: http://bit.ly/ZgREDZ Heineken USA ends partnership with Mexican ad agency as English-language campaigns didn’t translate. Read more: http://bit.ly/Zu7aKQ…

People

March 7, 2013


Interpublic has promoted Andy Jones, the chief executive of UM London, to the new role of chief executive of IPG Mediabrands in the UK and Ireland. Read more: http://bit.ly/14xSmwd Interpublic has appointed Carter Murray, the president and chief executive of Y&R North America, to the…

Reviews

March 7, 2013


Philadelphia, the cream-cheese range, is reviewing its £35 million pan-European advertising account. Read more: http://bit.ly/WXgqer Play.com is reviewing its advertising account as part of a repositioning as an eBay-style marketplace. The company is closing its retail business fol…