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Ogilvy taps into the discerning mature-age market

October 26, 2012


Melbourne. October 26, 2012: Ogilvy has announced a strategic alliance with Australia’s firstboomers and seniors communications agency, Evergreen. Evergreen, a full service agency, has focused on the financially-savvy, mature-age population since it opened in 2002 claiming the high gro…

Industry

October 25, 2012


Gap moves away from global AOR agency model. Read more: http://bit.ly/QYAunU

People

October 25, 2012


Starcom MediaVest Group has poached Pippa Glucklich, the chief operating officer at Arena Media, to become the managing director of its Starcom unit. Read more: http://bit.ly/Vrs6Py Martin Agency fills CCO role from within. Read more: http://bit.ly/VFoaAs VIA hires Translation's Leah…

Account Moves

October 25, 2012


Wunderman has won the direct marketing account for EDF Energy after an 11-month pitch process. Read more: http://bit.ly/S9mnAq Warburtons has appointed the Manchester-based integrated agency BJL ahead of a campaign for its range of gluten-free products. Read more: http://bit.ly/TcLJZu …

Reviews

October 25, 2012


Avis Budget Group, the car-rental company, is reviewing its estimated £15 million pan-European advertising account. Read more: http://bit.ly/SzNKB7 Merck, the global healthcare company, is set to review its estimated £100 million international media business. Read more: htt…