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Account Moves

August 15, 2012


Mirage names new agency. Read more: http://bit.ly/Pdgssa Zeno wins McAfee PR business. Read more: http://bit.ly/MUZP60

Reviews

August 14, 2012


Vodafone UK is calling a review of its digital advertising operations, thought to be worth £10m, which will lead to fewer agencies on its roster. Read more: http://bit.ly/PhSflu Home improvement retailer B&Q is to review its £33m media planning and buying account currentl…

Industry

August 14, 2012


Diet Coke is putting its 30th birthday at the centre of its UK marketing plans for 2013, as the brand looks to engage with its core female target audience in the aftermath of the Olympic Games. Read more: http://bit.ly/NwT32G NBC has the last laugh as Olympics strike gold. Read more: …

Account Moves

August 14, 2012


Mars chewing gum brand Wrigley has charged Porter Novelli with adding an oral health focus to the brand's Extra products. Read more: http://bit.ly/PUkH7E Struggling maternity and children's clothing retailer Mothercare has appointed Mischief for a retained brief to help the brand build c…

Industry

August 13, 2012


Google to acquire Frommer's in latest content deal. Read more: http://bit.ly/OV1PXB