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Reviews

August 15, 2014


Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. Read more: http://goo.gl/FGgQf0

Account Moves

August 15, 2014


McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett. Read more: http://goo.gl/Fl16gt Former U.S. Vice President Al Gore and The Climate Reality Project have appointed a team of WPP agencies to create a global campaign designed to put pressure on wor…

People

August 15, 2014


McCann London has appointed Tom Wong to the newly created position of managing partner in charge of new business development. Read more: http://goo.gl/GGZdz1

Industry

August 15, 2014


Coca-Cola Co., the world’s largest beverage company, agreed to swap some brands and buy a 17 percent stake in Monster Beverage Corp. Read more: http://goo.gl/GoyM2P

Account Moves

August 14, 2014


Wickes has appointed Dentsu Aegis Network to handle its social, PPC and SEO business. Read more: http://goo.gl/CN1jLN Lurpak, the Arla Foods-owned butter brand, has appointed Holler as its global digital and social agency. Read more: http://goo.gl/g9r7DK Iceland has handed Karmarama …