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There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

March 4, 2015


The Effort Depicts Terms and Moments Unique to Spanish Cultures Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traducción," or "without translation," the push highlights Spanish terms and moments that have no…

New Cannes Lions award tackles gender bias

March 3, 2015


The Glass Lion: The Lion for Change will be overseen by Cindy Gallop and backed by Sheryl Sandberg's LeanIn.org Cannes Lions has launched the Glass Lion: The Lion for Change, an award for work that challenges gender bias. It is backed by LeanIn.org, an organisation founded by Sheryl Sandberg…

Chris Thomas to run BBDO Americas as CEO

March 3, 2015


Omnicom's BBDO has appointed Chris Thomas, its Asia head for the last after nine years, as its chief executive of the Americas. Thomas is currently CEO of Asia, the Middle East and Africa and will take up his new role in May. He will oversee 21 offices across the US, Canada and Latin Americ…

Clear Channel names Scott Wells new Americas CEO While CEO William Eccleshare moves to international post

March 3, 2015


NEW YORK — Clear Channel Outdoor has named board member Scott Wells its new chief executive for the Americasdivision, while CEO William Eccleshare will become chairman and CEO of Clear Channel International. Wells will jointly report to Bob Pittman, chairman and CEO of both Clear Chann…

Ikea furniture to charge your mobile phone: At Mobile World Congress, the furniture retailer unveiled wireless furniture to ship in April

March 3, 2015


BARCELONA — Ikea has used Mobile World Congress to unveil a range of items fitted with wireless charging stations for mobile gadgets. The range, which will be launched in Europe and North America in April, will include lamps, bedside tables, tables and standalone charging pads. All wil…