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July 31, 2012


Publicis Entertainment, the branded content unit at Publicis, is parting ways with chief creative officer Marcus Vinton as it restructures to bring it closer to sister agencies Publicis London and Publicis France. Read more: http://bit.ly/OzFYVP

Reviews

July 31, 2012


The Turkish Culture and Tourism Office has put out a tender for a 2013 advertising campaign, inviting agencies to submit proposals for campaigns in one or more of six regions, with a total budget of $48m (£31m). Read more: http://bit.ly/N8QeTt

Account Moves

July 30, 2012


Guinness, the Diageo-owned Irish stout, has appointed Ireland-headquartered digital agency Cybercom as its lead strategic and digital strategic partner for Western Europe. Read more: http://bit.ly/NDTyLn Mitchells & Butlers (M&B), the operator behind pub and bar brands including …

People

July 30, 2012


Zenith Media is on the hunt for a new managing director following Stephen Farquhar's decision to depart the UK office of the Publicis-owned agency to take the role of MD of Zenith China. Read more: http://bit.ly/MuhbSb Mark Coad, former chief executive of OMD Australia, is rejoining Omni…

KSL MEDIA RECOMMENDS SHORTER TV MESSAGING AS PROVEN BY NIELSEN’S NEURO-COMPRESSION TECHNOLOGY RESEARCH STUDY

July 30, 2012


MORE TRADITIONAL ADVERTISERS WILL JUMP ON THIS BANDWAGON Los Angeles, July 27, 2012 – Based on technological findings from Nielsen’s neuro-compression technology research study, KSL Media, the second-largest independent media services company in the U.S., announced today that it …