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Account Moves

July 16, 2012


Giro, a manufacturer of protective gear and accessories for action sports, tapped Cutwater to handle brand strategy and creative for a new product line. SK+G Advertising was named agency of record for El Encanto resort in Santa Barbara. Padilla Speer Beardsley was named agency of record for…

Account Moves

July 13, 2012


SABMiller, the brewer, has appointed MEC to its £80m European media planning and buying account to promote brands including Peroni and Grolsch. Read more: http://bit.ly/MpQCwv Imperial Leather maker PZ Cussons Beauty has hired Iris as its lead strategic and creative agency for its …

Reviews

July 12, 2012


Coca-Cola is inviting agencies to pitch for the European advertising business for its Vitaminwater brand. Read more: http://bit.ly/LbwBJ6

Account Moves

July 12, 2012


Pernod Ricard has appointed Partners Andrews Aldridge to handle the global digital and CRM account for The Glenlivet, the world's second-biggest-selling single malt whisky brand. Read more: http://bit.ly/Od0Orw Porsche, the luxury car company, has appointed Karmarama to its UK advertisin…

Industry

July 12, 2012


Japanese marketing services company Dentsu is to buy media buying and digital marketing group Aegis for £3.16bn, subject to shareholder approval. Read more: http://bit.ly/Nj5TQE