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July 25, 2012


ZenithOptimedia names Dave Penski U.S. CEO of Zenith. Read more: http://bit.ly/OAoAy9 David Shulman was named CEO of Organic, succeeding Marita Scarfi. Shulman joins from Wunderman, New York where he served as president. MRM hired Anthony Yell as executive vice president, executive cre…

Branded Content Marketing Association Launches North America Chapter

July 24, 2012


International Trade Organization Benefitting Content Owners and Creators Expands into North America NEW YORK--(BUSINESS WIRE)--The Branded Content Marketing Association (BCMA) announced its expansion into the United States, Canada and Mexico, steered by Doug Scott, President of OgilvyEnterta…

Industry

July 24, 2012


Aegis has entered into a majority stake joint venture with Chinese technology and digital marketing company, Beijing Adsit Technology, to set up iProspect in China, as it and WPP continue their acquisition spree. Read more: http://bit.ly/M7bu1a

International AME Awards Announces 2013 Call for Entries; AME Executive Director Alisun Armstrong Unveils Competition Updates

July 24, 2012


New categories launched: Social Benefit; Sports Promotion; Education; Branded Entertainment; Events; Games; Pop-up-Stores; Tablets and more. New York, NY – July 23, 2012: Now in its 19th year, the AME Awards® the World’s Best Award for Advertising & Marketing Effectivenes…

Agencies

July 23, 2012


Former Heineken CMO launches agency. Read more: http://bit.ly/Qt4rAd Proposed ad agency will rock around the clock. Read more: http://bit.ly/SPqNdX