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Industry

July 12, 2012


Japanese marketing services company Dentsu is to buy media buying and digital marketing group Aegis for £3.16bn, subject to shareholder approval. Read more: http://bit.ly/Nj5TQE

Account Moves

July 11, 2012


18 Feet & Rising has been appointed to create the launch campaign for the new cleaning product Replenish without a pitch. Read more: http://bit.ly/No2BKq NFU Mutual, the financial services company, has appointed Grey London to its £3 million advertising account. Read more: …

Reviews

July 11, 2012


The tourist body Visit Wales has started a review of its communications planning account, currently held by Arena Media. Read more: http://bit.ly/MiJzop Confectionery giant Mars is on the hunt for a roster of consumer agencies as it seeks to develop more innovative and creative campaign…

Bartle Bogle Hegarty sells to Publicis Groupe

July 5, 2012


Thirty years after it was founded, Bartle Bogle Hegarty last night sold its business to Publicis Groupe, giving the holding company full ownership of the micro-network in which it has held a minority stake for the last 12 years. More

Agencies

June 28, 2012


Omnicom Media Group is in protracted talks to buy LBi, the independent full-service digital marketing agency, for an estimated $575 million - hot on the heels of rival group WPP purchasing AKQA for $540m. Read more: http://bit.ly/MTzjqd Yan Elliott and Luke Williamson, the former creativ…