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High Gear: Shift Account Service to a New Level 4A's NYC Seminar, March 5, 2015

March 3, 2015


Account management is more complicated than ever. Today's clients don't want high-paid account management teams that just manage projects—they'd rather pay for smart people who can have a strategic impact on their business as a whole. If you understand the new breed of client, this era…

Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing

March 2, 2015


Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO. Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at t…

Mick Mahoney to leave RKCR/Y&R

March 2, 2015


Mick Mahoney, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R, is to leave the agency. Mark Roalfe, the chairman and executive creative director, is to take charge of creative direction. The agency is looking to hire a team of creative directors who will report into …

Rapp Media strengthens senior team with staff changes

March 2, 2015


Rapp Media has promoted business director Paul Holman and has made a series of appointments to strengthen its senior team. Holman will now take the role of managing partner to lead growth across all of Rapp Media’s clients, helping them to address their business challenges with data-l…

Mindshare heads to New Zealand; Appoints Samantha Osborne as MD

March 2, 2015


Mindshare is launching in New Zealand with a suite of tools and products that aim to establish it as a leading player within the communications space. Katie Rigg-Smith, CEO Mindshare Australasia, commented that the Mindshare products and approach to media thinking are proven globally and she…