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FIFA World Cup Brasile 2014: per Hyundai, il Mondiale più “social” di sempre

July 17, 2014


Milioni di persone hanno condiviso la passione per il calcio mondiale con Hyundai attraverso iniziative online e offline messe in campo dal brand. Paul Pogba si è aggiudicato il premio FIFA ‘Hyundai Young Player Award’. 14 luglio 2014 - Hyundai ha contribuito a rendere l…

Agencies

July 16, 2014


WPP's subsidiary Scangroup Limited has agreed to acquire a majority stake in EXP, a pan-African experiential marketing group based in South Africa. Read more: http://goo.gl/gPG22y

Account Moves

July 16, 2014


NSPCC, the child protection charity, has appointed Leo Burnett as its creative agency ahead of a major campaign it will launch this autumn. Read more: http://goo.gl/H1QlSY SUBWAY Restaurants awarded strategic and creative duties for its Southwestern Ontario, Toronto and Barrie markets to…

Industry

July 16, 2014


Apple and IBM have joined forces to develop business-focused apps for iPhones and iPads, with IBM preparing to sell Apple products loaded with its software, in a move designed to grow the California consumer brand's share of the B2B market. Read more: http://goo.gl/qZtt9S

Reviews

July 16, 2014


McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk. Read more: http://goo.gl/XlFimL