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Reviews

March 13, 2014


Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket. Read more: http://bit.ly/1kmjcSc The parent company of KP Snacks, Intersnack, is reviewing its media business ac…

People

March 13, 2014


Fraser Gibney has been appointed as chief executive of FCB Inferno. Read more: http://bit.ly/1dURmuH Organic elevated Tracy Richards to chief marketing officer, a new position, and part of a restructure of Organic's business development efforts. She will report to David Shulman, CEO of t…

Account Moves

March 13, 2014


After a competitive review in which at least three other agencies submitted proposals, the Mazatlan Hotel Association has decided to remain with Ogilvy PR. Read more: http://bit.ly/N9S6kN KFC Singapore charges Ren Partnership to lead creative. Read more: http://bit.ly/1cXKits Marina…

Industry

March 13, 2014


Engauge Marketing and Moxie are merging to form a single integrated operation under the Moxie brand. Read more: http://bit.ly/N9Q8RB

Reviews

March 12, 2014


IPC Media, the publisher of Ideal Home and NME, is on the hunt for an agency to handle its customer acquisition and retention account. Read more: http://bit.ly/1kiy581 888casino, the gambling site, is on the hunt for a creative agency to devise a campaign to reach UK and US consumers. …