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The Road to the Superbowl 2015

November 18, 2014


According to new research commissioned by the American Association of Advertising Agencies, or the 4A’s, nearly three quarters of the advertising professionals surveyed said brands should use the controversy to promote positive social messages. Read more: http://goo.gl/bQUyYK

Agencies

November 18, 2014


M&C Saatchi has bought a third of the New York-based Shepardson Stern & Kaminsky for $8 million (£5.11 million), as part of its third attempt to crack the key advertising market. Read more: http://goo.gl/lSLxLU Leo Burnett and Publicis group of companies have announced the la…

Publicis Groupe to integrate Nurun into Razorfish global and Publicis Worldwide Networks

November 18, 2014


Following the September 2, 2014 announcement of the acquisition of Nurun, a leading independent global design and technology consultancy, Publicis Groupe [Euronext Paris: FR0000130577] announces today the strategic integration of Nurun’s agencies within the Groupe.Keeping in line with …

Account Moves

November 17, 2014


CenturyLink has named Arnold as its lead creative agency, following a review. Read more: http://goo.gl/vgjH02 After a review process begun this spring, Nestle USA has cut down its digital roster shops form fifteen to eight, including Dentsu’s 360i, Engine's Deep Focus, Huge, Grey, and …

Account Moves

November 14, 2014


Tillamook Country Creamery Association, a farmer-owned co-op dairy from Tillamook County, Oregon, has named 72andSunny as its lead agency.Read more: http://goo.gl/VIrxxK Banana Republic has selected We Are Social to handle the brand’s US social media strategy, activations and communi…