News

All

Account Moves

December 18, 2012
  • Kerry Foods to work with Cirkle on B2B campaign.
  • Easy-forex, the foreign exchange dealing platform, has appointed integrated creative agency MBA as its first global advertising agency.
  • Wickes, the home improvements store, has appointed OMD UK to its search account after a competitive pitch involving Aegis Media's iProspect.
  • BFG was named digital agency of record for Lance Sandwich Crackers. The agency will handle digital and promotion executions, including website development, mobile applications, retail point of sale, social media and creative.
  • Arieff Communications added adidas NEO Label to its client roster, and will create a public relations program in the U.S. designed to increase awareness of the teen apparel brand.

Agencies

December 18, 2012
  • Publicis Groupe's BBH buys Swedish mobile firm Monterosa.
  • Ogilvy & Mather’s Chicago office acquired the Chicago-based digital agency, The Royal Order of Experience Design. Effective immediately, the team members will become part of Ogilvy Chicago.

Account Moves

December 17, 2012
  • Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
  • Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
  • Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.

People

December 14, 2012
  • Martin Agency (again) taps insider for top role.

Reviews

December 14, 2012
  • Porsche reviews creative business.
  • Charles Schwab narrows creative search.