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People

December 11, 2012
  • Draftfcb Chicago hired Dr. Janet Rose as senior vice president/group director of retail marketing strategic planning. Rose most recently served as vice president of strategy & planning at Saatchi & Saatchi X.
  • MEC hired John Baker as managing partner, regional media director, Latin America and Jill Brady as media & engagement planning director, North America.
  • Translation hired Tiffany Coletti Titolo as managing director.

Industry

December 11, 2012
  • Beyonce & Pepsi ink $50 million deal with a twist.

Account Moves

December 11, 2012
  • Digitas was named lead digital strategy for the La Poste Group, France's mail services company. The agency will work on La Poste's digital ecosystem, which includes both the online and mobile versions of LaPoste.fr and laposte.com, as well as mobile apps.
  • DDB Canada will continue its partnership with the Canadian Tourism Commission for another five-year term. DDB Canada’s Vancouver office will collaborate with the CTC to develop marketing communications programs to drive travelers to Canada.
  • Publicis Kaplan Thaler and MediaVest have been awarded the advertising and media business for Tri Honda Dealer Advertising Association, which is comprised of 60 Honda automobile dealerships serving New York, New Jersey and Connecticut. Publicis Kaplan Thaler will handle the creative assignment and MediaVest will oversee all media planning and buying duties. The agencies will work across advertising, digital and social media.
  • Zambezi was named agency of record for Strongbow cider. In addition, the agency was also named agency of record for Eastbay, an e-commerce sports gear retailer.
  • i.d.e.a. was retained by Hot Spring Spas to provide creative branding development duties.
  • BLITZ was named agency of record duties for Lucky Strike Entertainment. The agency will direct Lucky Strike’s overall branding as well as social media, search, analytics, mobile and location-based marketing strategies.
  • AMC Theatres selected Bailey Lauerman for an internal and external branding campaign.
  • SK+G Advertising was named media buying agency for Allegiant Travel Company. Previously, Allegiant handled all media planning and buying in-house.
  • Piston has been named digital agency of record for games portal KNeoWORLD.com.
  • Belkin selected RED Interactive Agency as the marketing agency for @TV, its "TV Anywhere" product.. The agency will handle the media planning and buying, social strategy and digital creative duties.
  • Trex Company named Cuker Interactive its digital agency of record.
  • Brownstein Group was named brand agency of record for Beneficial Bank. Harmelin Media will handle media planning and buying chores.
  • JWT London has picked up the UK digital account for Andrex, the Kimberly-Clark toilet-tissue brand.

People

December 10, 2012
  • Cheil Worlwide has promoted Daiki Lim to the role of president and chief executive officer from his previous post as vice-president of the corporate strategy office, Samsung Group, reports Campaign Asia.
Read more:

EACA Announces EURO EFFIES® Call for Entries

December 10, 2012

The official Call for Entries for the Euro Effies 2013, the Gold Standard in Marketing Communications Effectiveness Awards, was launched today by the EACA.

The EACA Euro Effies 2013 are open to all agencies (whether members of EACA or not) for campaigns which ran in two or more European markets in 2012.

To be considered for a Euro Effie, campaigns must prove beyond reasonable doubt that the choice and use of marketing communications were key to the campaign's success.

The closing date for entries is 3pm (15h00) on Friday 19 April 2013. Winners will be officially announced at the Awards Gala in Brussels on 18 September and on the Euro Effies website www.euro-effie.com on 19 September 2013.

Judging takes place in two Rounds. Round 1 is conducted solely online and takes into consideration the effectiveness based on strategy, target market insights, choice and use of markeing communications and results. In Round 2 the creative element is also taken into consideration and makes up 20% of the final score. The judging will be chaired by Georges-Edouard Dias, Head of Digital at L’Oreal and will take place in Brussels.

The Euro Effies are organised by the European Association of Communications Agencies (EACA) in partnership with Euronews and with the support of The European Publishers’ Council, Print Power, TIME Fortune, WARC, Adforum.com, Procter & Gamble, Facebook, Nielsen, creativebrief & Viva Xpress Logistics.

The EFFIE award was created in 1968 by the New York AMA and is now celebrated in over 40 countries worldwide.