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Nace Innocence, de la mano de Miguel Tornquist

June 9, 2014


Miguel Tornquist, ex Gerente General de Del Campo Saatchi & Saatchi, fundó Innocence la primera consultora de arquetipos de marcas en Argentina y Latinoamérica. Gracias a sus 25 años de experiencia en el mercado publicitario, Miguel descubrió que para el consu…

Robin Shapiro, EVP/CCO, CAHG, Appointed Chairperson of The Global Awards Advisory Board and Executive Jury

June 9, 2014


New York, NY – June 9, 2014: The Global Awards World’s Best Healthcare & Wellness Advertising™ appointed Robin Shapiro as Chairperson of the Global Awards Advisory Board and Executive Jury. Robin is EVP, Chief Creative Officer for CAHG, and serves as the U.S. Healthcar…

Agencies

June 9, 2014


Better Together, the campaign to keep Scotland a part of the United Kingdom, has appointed M&C Saatchi as the sole creative agency. Read more: http://goo.gl/nBgg83

Account Moves

June 6, 2014


Victorinox Swiss Army tapped MeringCarson to develop a national timepiece marketing campaign. The account, which has done little U.S. advertising in recent years (roughly $21,000 spent on measured media in 2013, per Kantar Media), was awarded following a review. Initial work will focus on t…

People

June 6, 2014


In a bid to strengthen the McCann creative leadership team under Global Creative Chairman Rob Reilly, James Dawson-Hollis and Bill Wright are joining the shop as global executive creative directors. Read more: http://goo.gl/6XKKU0 In a bid to strengthen the agency’s U.S. position,…