News

All

Publicis Groupe acquires Hawkeye, a data driven integrated digital agency in the U.S.

March 6, 2014


Publicis Groupe announces today that it has acquired Hawkeye (Ffwd Ltd and Mosaic LLC), a leading digital marketing services agency based in Dallas, Texas with deeply specialized competencies in data analytics, digital strategy, CRM and experiential marketing, to be aligned with Publicis Nor…

Reviews

March 6, 2014


Samsung is searching for a pan-European agency in a bid to make its advertising more creative and more targeted. Read more: http://bit.ly/1e5EgaC Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. Read more: h…

Account Moves

March 6, 2014


Magic Straws, maker of milk-flavoring straws, named Griffin Archer as its creative agency of record. The agency will handle brand planning, creative development, media and public relations across all communication channels. Griffin Archer is a Minneapolis-based full-service advertising agen…

Industry

March 6, 2014


MDC Partners has restructured its media operation and brought in former Carat USA President Martin Cass to run it. Read more: http://bit.ly/1fKVLfJ The directors of the Quiet Storm agency in London have confirmed that they are to buy out the agency and take control of the business. Rea…

Payment service provider, Ogone appoints Karma Communications group to drive business across Europe

March 6, 2014


Ogone, the Brussels-based international online payment service provider has appointed London agency group Karma Communications, including agencies Karmarama and Grape, as their first lead integrated partner after a six month competitive pitch process. The group will be working with Ogone, th…