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Account Moves

March 7, 2014


Imperial Tobacco Group, the British cigarette company, has awarded its global marketing account to Omnicom's BBDO network, through Proximity's German office, after a pitch. Read more: http://bit.ly/MUneVk PROOVE Accountable Media, a subsidiary of DiMassimo Goldstein, was named media age…

Agencies

March 7, 2014


Publicis Groupe confirmed Thursday that it has acquired Dallas-based digital agency Hawkeye. Read more: http://bit.ly/NFKGGV

Publicis Groupe acquires Hawkeye, a data driven integrated digital agency in the U.S.

March 6, 2014


Publicis Groupe announces today that it has acquired Hawkeye (Ffwd Ltd and Mosaic LLC), a leading digital marketing services agency based in Dallas, Texas with deeply specialized competencies in data analytics, digital strategy, CRM and experiential marketing, to be aligned with Publicis Nor…

Reviews

March 6, 2014


Samsung is searching for a pan-European agency in a bid to make its advertising more creative and more targeted. Read more: http://bit.ly/1e5EgaC Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. Read more: h…

Account Moves

March 6, 2014


Magic Straws, maker of milk-flavoring straws, named Griffin Archer as its creative agency of record. The agency will handle brand planning, creative development, media and public relations across all communication channels. Griffin Archer is a Minneapolis-based full-service advertising agen…