• Dentsu's £3.2bn takeover of Aegis may not complete until next year, rather than before Christmas as originally envisioned, due to the slow process of Chinese regulators examining the deal.

New York, NY – November 5, 2012: New York Festivals® International Advertising Awards™, honoring the “World’s Best Advertising™,” announced a total restructuring of the International Advertising Awards competitions and categories. There will be 14 competitions designed to reflect the current work being produced globally, giving the awards show the most relevant parameters to measure creative communications.

The restructuring reflects trends in the constantly evolving advertising communications industry, and the roster includes the following new competitions: Branded Entertainment, Creative Marketing Effectiveness, and Digital.

Branded Entertainment addresses the trend of connecting the consumer and brand through emotions and new technology, concentrating on campaigns that entertain and engage the viewer through original content and experiences. Categories within this competition include Digital Media, Events, Gaming, Sponsorship Integration, User-Generated Content, among others.

The Creative Marketing Effectiveness competition stresses the achievement of specific marketing goals and objectives through creative execution and strategic planning. Entries in this competition will be scored on a 4-tiered matrix: Results & Effectiveness: 30%, Idea: 25%, Execution: 25%, and Challenge, Strategy, & Objectives: 20%.

Digital encompasses all things new media…new standards, new techniques and new ideas. Categories include Websites and Microsites, Banners and Rich Media, Viral, Integrated Campaigns, and Interactive Applications, to name a few.

“The advertising industry is constantly evolving. If we want to truly represent the best in the industry, we must evolve with it. We worked with members of our 2012 Executive Jury and other industry thought leaders to restructure the New York Festivals International Advertising Awards to more accurately represent the current state of creative communications,” commented Michael O’Rourke, president, International Awards Group.

The Complete 2013 NYF International Advertising Awards Competition Roster:

Avant-garde
Branded Entertainment
Creative Marketing Effectiveness
Design
Digital
Direct & Collateral
Film
Integrated
Outdoor
Print
Public & Media Relations
Public Service
Radio
Student

Last year, for the second year in a row, New York Festivals assembled an elite group of Worldwide Chief Creative Officers from the world’s most prominent ad agencies to participate on the live Executive Jury, moderated by Donald Gunn, the founder of the The Gunn Report, and Michael Conrad, president of the Berlin School of Creative Leadership. These high level creative officers gathered in one room to judge the final rounds of the NYF International Advertising Awards.

The 2013 International Advertising Awards will open for entries on November 5th 2012. Entries submitted before December 16th will receive a 10% discount on entry fees. The Entry Deadline is January 27th, all entries submitted after January 27th will be subject to a 15% late fee.

The 2013 New York Show, NYF’s 2-day series of events, will begin on May 1st and will feature creative panel discussions, keynote speakers, networking events, the 2012 Executive Jury Press Conference, exhibits, and the May 2nd International Advertising Awards ceremony. All New York Show events and the 2013 awards gala will take place at the New York Public Library’s landmark Library Stephen A. Schwarzman building located at 455 Fifth Avenue in New York City.

All entries earning awards in the New York Festivals International Advertising Awards competition will be featured at: www.newyorkfestivals.com.

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

International Awards Group, founded in 1957, organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Best Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising™; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/

• Frazer Jelleyman, the group creative director at Red Bee Media, is to become global chief creative officer at WPP-owned agency group Taxi in January.

• US digital agency CreativeFeed has opened its first office in the UK, a 50-50 joint venture with PR agency Red Robin, with Bordeaux Wine Council as its founding client.

Melbourne, November 1, 2012: Ogilvy Public Relations Australia, a joint venture between STW and WPP, has announced that current Managing Director of its Melbourne office, Lelde McCoy, will take on a newly created national role, with Alexandra Kelly stepping up to head the Victorian Agency.

McCoy will become Managing Director, OgilvyEngage in Australia, following strong and sustained growth within the specialist social marketing and behaviour change practice and client wins across both government and private sectors during the past 12 months. With over 25 years in the industry, Lelde is an award-winning strategist in community awareness and social marketing campaigns and was last month elected National Vice President of the Australian Association of Social Marketing.

OgilvyEngage is a global behaviour change practice launched in June 2012 that helps companies help people achieve long-term behaviour change.

Replacing Lelde McCoy as Managing Director of the Melbourne office is Alexandra Kelly. Alex moves to this role from Head of Consumer Brands, Ogilvy PR Melbourne. Alex will be charged with further driving the growth of the agency, integration with the wider Ogilvy & Mather group of companies and expanding the Ogilvy PR Melbourne offer.

Ogilvy PR Australia CEO, Kieran Moore said the new structure had been implemented to “reflect the growth of both consumer brand communications and social marketing, and the massive amount of confidence that Ogilvy PR has in the Melbourne team and the Melbourne marketplace”.

“Lelde and her team have had a fantastic year, and the time is right for her to focus on building the new OgilvyEngage practice which was launched globally earlier this year and which has much growth potential in the Australian marketplace,” she said.

“With the rest of Ogilvy PR Melbourne also going from strength to strength, we believe this new structure positions us well for further business growth in Melbourne. Congratulations to all.”

McCoy will be backed by the skills of Director Kelly Ward, a PR veteran with more than 25 years’ experience working with some of Australia’s largest corporations and Government departments to build brands, enhance reputation and prompt behavioural change. Tammy Walker retains her current role as the office’s general manager and will work alongside Alex Kelly to continue to aggressively grow the Melbourne market.

Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing content and communication services group.

Ends.
For more information contact: Sandra Renowden, STW PR, ph: +61 403 823 218

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ ogilvypraus.