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Account Moves

October 5, 2012
  • All Response Media-owned ARMignite has scooped the online media business for Exchange and Mart., the car trading publication.
  • Sun Life Financial selects a new agency.

People

October 5, 2012
  • MediaCom has hired David Beale from Vizeum as its managing director of Direct MediaCom UK.

Agencies

October 4, 2012
  • 18 Feet & Rising has unveiled its first international venture by acquiring a stake in the Australian agency Colman Rasic. The Sydney shop is rebranding as 18 Feet & Rising.

Account Moves

October 4, 2012
  • Virgin Holidays has appointed Lida to handle its £5 million direct marketing account.
  • Unilever is set to reappoint Mindshare to its £550 million media planning and buying account in Western Europe after an intensive nine-month review process.
  • UKTV has appointed Mother as its retained agency to handle off-air marketing and advertising for its Dave, Watch and Alibi channels.
  • The Payments Council, the UK payment services body, has appointed Partners Andrews Aldridge to promote the benefits of switching bank accounts.
  • Dreams, the bedroom furniture retailer, has appointed MWO to handle its £24 million advertising account.
  • MPG Media Contacts has picked up the £2 million UK media planning and buying account for Illva Saronno, the Italian owner of the Tia Maria and Disaronno brands.
  • AkzoNobel has appointed Rapp to handle its £10 million international digital account across a portfolio of brands including Dulux.
  • Creature London has won the £2 million advertising account for the estate agent Your Move after a competitive pitch.

Reviews

October 4, 2012
  • United Colors of Benetton is gearing up to consolidate its media planning and buying account into its first agency network.
  • Iglo Group, the frozen-food giant, is reviewing its advertising arrangements for its Iglo brand across continental Europe.
  • Rentokil Initial, the multinational facilities company whose interests span catering, parcel-delivery, hygiene and pest control, is looking for an agency to handle its global advertising account.
  • Nuffield Health, the not-for-profit gym and healthcare business, is looking for an agency to handle its advertising account.
  • Dairy Crest is looking for an agency to handle advertising for its Milk & More delivery service brand.
  • Unipart Group, the logistics, supply and manufacturing company, has engaged AAR to assist it with its search for an advertising agency.
  • Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands.