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January 7, 2014


Rosetta promoted Alexander Mahernia to chief creative officer, North America. He will report to Lars Bastholm, Global Chief Creative Officer and will also sit on Rosetta’s Operating Committee. Previously, Mahernia served as chief creative officer and co-founder of LEVEL Studios, a mar…

Account Moves

January 7, 2014


Havas Worldwide Dusseldorf gets the nod for Berlitz account. Read more: http://bit.ly/1cy9k4d Burger King splits with lead agency Mother. Read more: http://bit.ly/1gcVipn Anti-tobacco group, The Legacy, has parted ways with its agency of more than a decade, Arnold. The Legacy&rsquo…

Hanson-Lowe to head International Agencies’ Council for the European Association of Communication Agencies

January 7, 2014


Patrick Hanson-Lowe, CMO of Publicis, has been elected to chair the International Agencies’ Council of the European Association of Communication Agencies (EACA).This comprises the pan-European operations of DDB Europe, Grey EMEA, Innocean Worldwide Europe, JWT, Leo Burnett, M&C Saa…

Agencies

January 6, 2014


CMW unveils full agency rebrand for 2014 complete with new name - Stack. Read more: http://bit.ly/Ktld1r Cheil Worldwide opens in Malaysia, plans further expansion. Read more: http://bit.ly/1egh7D5

Account Moves

January 6, 2014


Horizon media ends year with a BK bang. Read more: http://bit.ly/1efJeSE Mitre appoints Mercieca to handle PR. Read more: http://bit.ly/1iK8ZQO