News

All

Agencies

December 31, 2014


Enterprise Holdings has named Isobar its digital agency of record, as the car rental giant sharpens its focus on digital, mobile and customer experience.Read more: http://goo.gl/jLX7ar

Account Moves

December 30, 2014


Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments on a project basis. The review, which included three other agencies, was managed by RSW/Agency Search, Cincinnati. Initial dutie…

Reviews

December 30, 2014


Brand USA placed its global advertising account in review. Geometry Global, established by the merger of G2, OgilvyAction and JWTAction and part of WPP, currently handles the account, valued between $1 and 3 million. Brand USA is the destination marketing organization for the United States, …

Account Moves

December 29, 2014


As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually.Read more: http://goo.gl/dVjla5 Bayer has consolidated global creative assignments for brands involved in its acquisition of Merck's consumer he…

Account Moves

December 23, 2014


Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio. Read more: http://goo.gl/7kOkl0 After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has complete…