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Account Moves

October 4, 2012
  • Virgin Holidays has appointed Lida to handle its £5 million direct marketing account.
  • Unilever is set to reappoint Mindshare to its £550 million media planning and buying account in Western Europe after an intensive nine-month review process.
  • UKTV has appointed Mother as its retained agency to handle off-air marketing and advertising for its Dave, Watch and Alibi channels.
  • The Payments Council, the UK payment services body, has appointed Partners Andrews Aldridge to promote the benefits of switching bank accounts.
  • Dreams, the bedroom furniture retailer, has appointed MWO to handle its £24 million advertising account.
  • MPG Media Contacts has picked up the £2 million UK media planning and buying account for Illva Saronno, the Italian owner of the Tia Maria and Disaronno brands.
  • AkzoNobel has appointed Rapp to handle its £10 million international digital account across a portfolio of brands including Dulux.
  • Creature London has won the £2 million advertising account for the estate agent Your Move after a competitive pitch.

Reviews

October 4, 2012
  • United Colors of Benetton is gearing up to consolidate its media planning and buying account into its first agency network.
  • Iglo Group, the frozen-food giant, is reviewing its advertising arrangements for its Iglo brand across continental Europe.
  • Rentokil Initial, the multinational facilities company whose interests span catering, parcel-delivery, hygiene and pest control, is looking for an agency to handle its global advertising account.
  • Nuffield Health, the not-for-profit gym and healthcare business, is looking for an agency to handle its advertising account.
  • Dairy Crest is looking for an agency to handle advertising for its Milk & More delivery service brand.
  • Unipart Group, the logistics, supply and manufacturing company, has engaged AAR to assist it with its search for an advertising agency.
  • Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton hot drink brands.

Account Moves

October 3, 2012
  • FilmDistrict finds a new media agency.

People

October 3, 2012
  • Dasher Lowe joined Ogilvy & Mather Chicago as managing director of OgilvyOne. Most recently, he worked at Starcom MediaVest Group’s Performance Marketing as executive vive president/managing director.
  • J.T. Mapel joined Sponge as president and director of client relations. Previously, he spent close to 20 years working on the Anheuser-Busch business at DDB.
  • AMP Agency hired Michael Mish as director of business development.
  • ICC Lowe, the healthcare arm of Lowe & Partners, named Matt Brown as general manager. In addition, Margaret Anne Ingram becomes general manager of ICC Lowe Pace; Dr. Stacy Patterson was elevated to chief medical officer for all of ICC Lowe; and Paul O’Neill was elevated to chief growth officer.
  • KSL Media hired Angelo Lomonte as senior vice president, managing director in the New York office to run the newly won Frontier Communications account.
  • Frank Sanni was named head of planning at TAXI New York.

Reviews

October 3, 2012
  • Unilever is reviewing the UK creative account for margarine brand Flora, which is held by Adam & Eve DDB.
  • Scottish Power is seeking to reinvent itself as a national consumer brand in an effort to take on the bigger players in the sector.
  • Vonage launches review for media, creative duties.