NEW YORK, MAY 23, 2013 — Ninety years after John Orr Young & Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies.

To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on an interactive digital billboard in one of the world’s busiest crossroads, New York’s Times Square, from 2 to 3:30 PM on May 23rd.

“Our founder, Raymond Rubicam was fond of saying ‘Our job is to Resist the Usual.’ That’s a great mandate, because it seeded an agency culture that values change, that is driven by creative ways of thinking and working. Our capacity to reinvent — for our clients and for ourselves — is one of the reasons we are among the very few agencies that have stood this test of time,” said David Sable, Global CEO of Y&R.

To celebrate the anniversary, Y&R is partnering with one of the agency’s Spark Plug startups, Hyperactivate, which has proprietary technology that captures the avatars from Twitter and Facebook and algorithmically creates a mosaic as people Tweet and post. Users can find their posts and others, as well as uncover hidden content as they interact with the mosaic. On May 23rd, between the hours of 2 and 3:30 PM, the mosaic will populate on a major Clear Channel Spectacolor Billboard at NY’s Times Square. People tweeting on the street will see their posts live on the billboard and the mosaic’s image will be revealed.

States Sable: “Everything in the world is digital, but digital is not everything. The idea of taking this social conversation onto an amazing digital billboard is emblematic of the digital exponential world we live in, where we continually are bridging the digital and physical worlds. Where better to celebrate this convergence than in one of the world’s most iconic locations?”

On Thursday, from 2 to 3:30 PM, the event will be live streamed on yr.com.

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About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Hyperactivate.com

Hyperactivate is the marketing solutions company that creates participatory social media promotions to encourage and facilitate sharing of brand messages. Named one of the top three social media companies in 2013, Hyperactivate has a powerful platform for harnessing word-of-mouth marketing, analyzing social media efforts, and for the first time ever, accurately measuring social media ROI. The company is the first of its kind to develop a proprietary platform that can actually trace a brand revenue stream back to a single tweet or post and the chatter it created. Best known for its mosaic application, Hashtagart, Hyperactivate has now expanded its technology to a platform that includes a growing suite of products for activating fans & followers.

Anthony Biles of Biles Inc., Guy Moore of Leo Burnett, Simon Learman of Adam & Eve DDB, Robin Wight of WCRS and Steve Spence are some of the names featured in the campaign.

This is the brainchild of former FAB winner Naz Nazli, who came up with the idea whilstjudging the Awards two years ago.
The full credits for the campaign:
Agency: WCRS
Copywriter: Naz Nazli & Rob Welch
Art Director: Naz Nazli & Rob Welch
Creative Director: Billy Faithfull
Photographer: Andy Gallacher
Post Production: Joanne Stubbs, Andy Gallacher & Tomek Drozdowski
Design: Tomek Drozdowski & Stein Olsen
Stylist-Make Up: Bridget Lee
Client: Neeraj Nayar, The FAB Awards
The FAB Awards will be presented at The Hurlingham Club in London on Thursday, May 30.
For more information please contact N.Nayar at info@fabawards.com or call +44 20 8487 9552.

Read more: http://bit.ly/19CAvqq

Read more: http://bit.ly/17lmyR3

• Carmichael Lynch gets Tempur-Pedic media.

New York, NY (May 7, 2013) DDB Worldwide, a division of Omnicom Group (NYSE), and its Tribal Worldwide division today announced its participation during Creative Week in NYC on May 6-10, 2013.

Matt Eastwood, Chief Creative Officer of DDB New York, and Kristine Bender, Executive Creative Director of WaterisLife.com, will present the Hashtag Killer campaign during “Think you have first world problems?” on Tuesday, May 7, at 1 p.m., at The Soho Stage, 82 Mercer Street. The panel will be moderated by Ann-Christine Diaz, Editor of Creativity.

Rich Guest, President of Tribal U.S., will participate in Creative Week’s “Digital Leadership Roundtable” on Wednesday, May 8, at 9 a.m., at the Microsoft Stage, 82 Mercer Street.

Tribal Worldwide’s New York office will also lead the “Turning Foodies into Feedies” panel, featuring Rich Guest, President of Tribal U.S., James Marshall, Partner at Whitehall, and Valerie Biberaj, Director of Development at The Lunchbox Fund. The session will be held on Thursday, May 9, at 9 a.m. at the Microsoft Stage, 82 Mercer Street. The panel will be moderated by Brian Morrissey, Editor in Chief of Digiday.

“We are delighted to take part in Creative Week NYC this year,” said Mark O’Brien, President of DDB North America. “The intersection of creativity and technology has become an integral part of targeted brand messaging. We look forward to contributing to the conversation— inspiring creativity and innovation at this year’s event.”

Creative Week is where advertising, design and digital media collide with the arts. The week-long event began in 2010 when The One Club, a leading nonprofit in the advertising industry, saw an opportunity to do more for the creative community drawn to New York each May for the One Club family of awards.

For additional information on Creative Week 2013, please visit: http://creativeweek.com/

About DDB Worldwide

DDB Worldwide (www.ddb.com) is one of the world’s largest and most awarded advertising and marketing networks. In 2012, DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen, Reebok, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.

About Tribal Worldwide
Tribal Worldwide (www.tribalworldwide.com), a global creative agency, draws on its expertise in digital innovation as well as its heritage of creativity and insights to craft effective marketing solutions that connect brands to people. In 2012 Tribal Worldwide was inducted into The FWA Hall of Fame and was recognized as a leading mobile marketing agency by independent research firm Forrester Research, Inc. In addition, the network’s Canadian offices were honored with Strategy magazine’s 2012 Digital Agency of the Year award, while its offices in the Asia Pacific region have been consistently named Campaign Asia’s Digital Network of the Year. Tribal Worldwide was the first digital agency to be named Global Agency Network of the Year by Advertising Age, winning that designation in 2009, and in 2005 took home Adweek’s Interactive Agency of the Year. In addition to winning top honors at the CLIO Awards, New York Festivals, Spikes Asia and The One Show, among others, Tribal was the first to win the Grand Prix in Film with an online execution at the Cannes Lions International Festival of Creativity in 2009.

Founded in 2000, Tribal consists of 60 offices in over 42 countries with global headquarters in New York, NY.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For further information on Omnicom and its brands, please visit www.omnicomgroup.com

Contact

Christie Giera
Christie.Giera@ddb.com
+1 212 415 2186

# # #

Grand Trophies go to Leo Burnett Tailor Made, Brazil for “My Blood is Red and Black” and McCann Australia for “Dumb Ways to Die”

New York, NY – May 3, 2013: New York Festivals® announced the award winners for the 2013 International Advertising Awards® for the World’s Best Advertising® at their gala event, the New York Show, held last night at the landmark New York Public Library Stephen A. Schwarzman Building. The evening kicked off with a cocktail reception featuring the Baby Soda Jazz Band, followed by the standing-room only awards ceremony and after-party to honor the winners in true New York style.

R/GA USA earned the coveted World’s Best Idea® Award for “Nike+FuelBand” in the Integrated category for client Nike. R/GA designed the entire user experience for the FuelBand, which tracks all your activities and energy expenditures and translates them into “Fuel.” Fuelband syncs via Bluetooth to a computer or mobile phone, and the software measures calories, steps, exercise goals and performance, with all data easily uploaded to the Nike+ website. Nick Coronges, VP Technology & Strategy at R/GA, accepted the award on behalf of the agency.

"It's a great honor to be awarded the splendidly named “World's Best Idea” at the New York Festivals for the world’s best advertising. It's particularly humbling that it was awarded by such an esteemed global jury. A look at the other winners from which it was chosen reveals an impressive and eclectic body of work; from all corners of the globe. It's a wonderful time to be in our industry,” said Nick Law, EVP/Global Chief Creative Officer, R/GA.

Nike was honored with the New York Festivals 2013 Advertiser of the Year Award for their commitment to creativity and innovation. The multinational corporation headquartered in Oregon also earned 5 Gold World Medals, 3 Silver and 4 Bronze from agencies around the globe.

BBDO was awarded the prestigious title of Network of the Year, the award presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, BBDO global offices earned 5 Gold World Medals, 14 Silver World Medals, 28 Bronze, and 129 Finalist Certificates. In addition, the agency was honored with both UNDPI Gold and Silver World Medals.

Leo Burnett Tailor Made, Brazil earned the Grand Trophy for “My Blood is Red and Black” in Outdoor, for client Hemoba/Esporte Clube Vitoria – Institutional. The campaign raised awareness for blood bank donations and helped combat a blood shortage. Vitoria F.C.'s football team removed the red stripes from their uniforms, changing them to white. The campaign tracked direct participation from fans through blood donations, and the team replaced each white stripe with a red stripe on the jerseys as donations increased and blood stocks rose.

“At Leo Burnett Tailor Made we deeply believe in the HumanKind Philosophy, the way of thinking that drives our agency all over the world. So, we are very proud of having brought this idea to life, an idea that moved people because it talked to their hearts. And winning the Grand Award at the prestigious New York Festivals is the cherry on top of the cake for us. We feel great and thankful for such an honor,” commented Marcelo Reis, VP creative partner LBTM.

McCann Australia was honored with the Grand Trophy for “Dumb Ways to Die”, the Public Service Announcement for Metro Trains. This animated three minute music video engaged young people by disguising a safety message inside a catchy song, while joyfully highlighting that being careless around trains is a dumb way to die.

“The Grand Award from New York Festivals has long been one of the awards you really want to win. It’s always an honour when a great jury selects your work, and we're absolutely thrilled to be selected for the Grand Award for Film. It’s also worth mentioning that it’s a rather impressive-looking trophy too, which certainly never hurts.” - John Mescall, Executive Creative Director, McCann Australia

Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2013 UNDPI Jury honored the following entries: BBDO Germany GmbH was awarded the Gold UNDPI Award for “Tree Concert” in Public Service Announcements | Collateral / Direct Marketing: Environmental Issues for BUND / Protection of Nature. BBDO NY received the Silver UNDPI Award for “Every Beat Matters Integrated Digital Campaign” in Public Service Announcements | Digital / Interactive Websites & Social Media: Philanthropic Appeals for client Save the Children; and DDB Argentina took home the Bronze UNDPI Award for “Chef” in Public Service Announcements | Film: Civic & Social Education for client Volkswagen.

The United States took the lead this year taking home 16 Gold World Medals, followed by France with 7, Australia 5, and Argentina and the UK with 4. Belgium, Brazil and Germany tied with 3 Golds, and Malaysia earned 2 Gold World Medals. In addition, the Czech Republic, Egypt and New Zealand each received 1 Gold World Medal. For a complete list of medals per country visit: World’s Best Advertising.

The International Advertising Awards competition received entries from 62 countries around the globe. NYF’s 2013 Executive Jury and Grand Jury awarded a total of 51 Gold World Medals, 89 Silver, 122 Bronze, and 788 Finalist Certificates for the following competitions: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio, and Student.

The NYF Executive Jury, comprised of 30 of the most awarded CCO’s from around the world, selected this year’s winning entries through 5 rounds of live judging from a Shortlist that was chosen by the 400 member Grand Jury through 2 rounds of online judging. Industry specialists on NYF’s Grand Jury judged and selected winners in the following competitions - Public Relations/Brand Communications, Creative Marketing Effectiveness, and Package Design Categories. All award-winning work can be viewed at: http://advertising.newyorkfestivals.com/winners/

Press inquiries should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800.

International Awards Group organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Best Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising®; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/

Vertic, a leading independent digital advertising agency, has announced the opening of their new office in Seattle. The office will serve as the company’s west coast US headquarters, coordinating operations with their offices in New York, Singapore and Copenhagen, Denmark.

Driven by the demand of a growing U.S. client roster that includes Microsoft, SAP and AARP, the west coast location will allow the agency to better service existing clients and build new relationships with local marketers. The Seattle expansion is the groundwork of a larger agency growth strategy based on a global presence with access to key market locations of their leading Fortune 500 customers.

“Opening a West Coast office is an important juncture for our company,” said Vertic co-founder and CEO, Sebastian Jespersen. “After the opening of our Singapore office, coupled with the strong double-digit growth of our New York and Copenhagen offices, this is exemplary of our company’s steady upward momentum.”

Founded in Copenhagen, Denmark, in 2002, the agency has developed a number of award-winning digital campaigns and solutions for an international client roster, including Microsoft, SAP, Siemens, Philips, Vestas and MTV Networks.

In support of the agency's expansion, Laurence Lipworth, Partner & EVP Client Engagement, will split his time between Seattle and New York during 2013. “It's clear that the increasing business coming from our west coast clients demands the highest level of local client service." states Lipworth. "The opening of the Seattle office was the next logical step in our continued expansion and growth. I'm excited to be leading the Seattle office, supported by our extraordinary teams in New York, Copenhagen and Singapore."

About Vertic
Vertic is a global independent digital ad agency. Our award-winning solutions are based on our ability to blend the core competencies of strategy, story-telling, creativity, interaction-design, and in-depth understanding of content creation, in the pursuit of tangible business results.

Vertic’s mission is to help industry leaders apply interactive solutions to build their brands and create great customer experiences across the entire digital channel.

Founded in 2002, we are currently represented in Copenhagen, New York, Singapore, and Seattle. Our passion is creating 360 multi-channel solutions that generate demand for our client’s brand.
For more information, visit http://www.vertic.com

Laurence Lipworth +1 646 642 3180 – llipworth@vertic.com

Read more: http://bit.ly/107vgJY