• IPG Mediabrands is planning to launch BPN, a third mainstream agency brand in the UK, through an affiliate deal with the7stars.
  • Omnicom hatches dedicated unit for Nissan.

Tags: IPG Mediabrands, BPN, the7stars, revenue-sharing, media planning and buying, UM, Initiative, Interpublic Group of Cos., Nissan United, Omnicom Group, TBWA\Chiat\Day, OMD, Critical Mass, Interbrand, Emanate, Hakuhodo, Jon Castle

Category: Industry


Accounts in Review

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