News

Industry

Marketers Push Back on MRC Ad Viewability Standards

February 26, 2015


The online ad industry is going through a transition. Increasingly, marketers and advertising agencies are insisting they should pay only for ads that actually appear on users’ screens, as opposed to parts of web pages people never see. To most across the industry, the concept of buyin…

Alex Bogusky to Launch Social-Good Start-Up

February 25, 2015


It would appear that Crispin Porter + Bogusky Co-Founder Alex Bogusky is launching a new venture. Sources say the entity will be called Spiffly, which is being described as a sort of aggregated network of "companies and professionals making and supporting a new generation of consumer product…

Industry

January 27, 2015


Aer Lingus has said it is "willing" to accept a €1.36bn (£1.02bn) offer by British Airways owner IAG to buy the Irish airline. Read more: http://goo.gl/c4bmQO

Midas Awards Reveals Inaugural Brand Rankings Report

January 15, 2015


MasterCard, Absa, Citibank Top the List New York, NY – January 15, 2015: The Midas Awards World’s Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranking of the most successful advertisers according to their achievements in the Midas Awards. &…

New York Festivals 2015 Torch Awards Open for Entries

January 12, 2015


New York, NY – January 12, 2015: The 2015 Torch Awards is now open for entry. New York Festivals World’s Best Advertising℠ invites young creative talent from the ages of 18-25 to take part in the second annual Torch Awards, a unique competition that explores a creative challenge …