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2015 Inductees to the Marketing Hall of Fame

March 4, 2015


The American Marketing Association, NY Chapter today announced four practitioners responsible for outstanding contributions to the field of marketing as 2015 inductees to its Marketing Hall of Fame®: Shelly Lazarus, chairman emeritus, Ogilvy & Mather; Yvon Chouinard, founder, Patagon…

New York Festivals World’s Best Advertising Presents The 2015 Executive Jury

March 4, 2015


New York, NY – March 2, 2015: New York Festivals International Advertising Awards® competition announced the 2015 Executive Jury. For the fifth consecutive year, New York Festivals has assembled the most prominent chief creative officers and executive creative directors from the wo…

There's No Direct Translation for Target's Latest Effort Aimed at Hispanics

March 4, 2015


The Effort Depicts Terms and Moments Unique to Spanish Cultures Target aims to deepen its relationship with Hispanic consumers through a new ad campaign launching on March 8. Called "Sin Traducción," or "without translation," the push highlights Spanish terms and moments that have no…

New Cannes Lions award tackles gender bias

March 3, 2015


The Glass Lion: The Lion for Change will be overseen by Cindy Gallop and backed by Sheryl Sandberg's LeanIn.org Cannes Lions has launched the Glass Lion: The Lion for Change, an award for work that challenges gender bias. It is backed by LeanIn.org, an organisation founded by Sheryl Sandberg…

Ikea furniture to charge your mobile phone: At Mobile World Congress, the furniture retailer unveiled wireless furniture to ship in April

March 3, 2015


BARCELONA — Ikea has used Mobile World Congress to unveil a range of items fitted with wireless charging stations for mobile gadgets. The range, which will be launched in Europe and North America in April, will include lamps, bedside tables, tables and standalone charging pads. All wil…