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R/GA USA Earns World's Best Idea Award for “Nike+ FuelBand” at 2013 New York Festivals International Advertising Awards

May 6, 2013


Grand Trophies go to Leo Burnett Tailor Made, Brazil for “My Blood is Red and Black” and McCann Australia for “Dumb Ways to Die”

New York, NY – May 3, 2013: New York Festivals® announced the award winners for the 2013 International Advertising Awards® for the World’s Best Advertising® at their gala event, the New York Show, held last night at the landmark New York Public Library Stephen A. Schwarzman Building. The evening kicked off with a cocktail reception featuring the Baby Soda Jazz Band, followed by the standing-room only awards ceremony and after-party to honor the winners in true New York style.

R/GA USA earned the coveted World’s Best Idea® Award for “Nike+FuelBand” in the Integrated category for client Nike. R/GA designed the entire user experience for the FuelBand, which tracks all your activities and energy expenditures and translates them into “Fuel.” Fuelband syncs via Bluetooth to a computer or mobile phone, and the software measures calories, steps, exercise goals and performance, with all data easily uploaded to the Nike+ website. Nick Coronges, VP Technology & Strategy at R/GA, accepted the award on behalf of the agency.

"It's a great honor to be awarded the splendidly named “World's Best Idea” at the New York Festivals for the world’s best advertising. It's particularly humbling that it was awarded by such an esteemed global jury. A look at the other winners from which it was chosen reveals an impressive and eclectic body of work; from all corners of the globe. It's a wonderful time to be in our industry,” said Nick Law, EVP/Global Chief Creative Officer, R/GA.

Nike was honored with the New York Festivals 2013 Advertiser of the Year Award for their commitment to creativity and innovation. The multinational corporation headquartered in Oregon also earned 5 Gold World Medals, 3 Silver and 4 Bronze from agencies around the globe.

BBDO was awarded the prestigious title of Network of the Year, the award presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, BBDO global offices earned 5 Gold World Medals, 14 Silver World Medals, 28 Bronze, and 129 Finalist Certificates. In addition, the agency was honored with both UNDPI Gold and Silver World Medals.

Leo Burnett Tailor Made, Brazil earned the Grand Trophy for “My Blood is Red and Black” in Outdoor, for client Hemoba/Esporte Clube Vitoria – Institutional. The campaign raised awareness for blood bank donations and helped combat a blood shortage. Vitoria F.C.'s football team removed the red stripes from their uniforms, changing them to white. The campaign tracked direct participation from fans through blood donations, and the team replaced each white stripe with a red stripe on the jerseys as donations increased and blood stocks rose.

“At Leo Burnett Tailor Made we deeply believe in the HumanKind Philosophy, the way of thinking that drives our agency all over the world. So, we are very proud of having brought this idea to life, an idea that moved people because it talked to their hearts. And winning the Grand Award at the prestigious New York Festivals is the cherry on top of the cake for us. We feel great and thankful for such an honor,” commented Marcelo Reis, VP creative partner LBTM.

McCann Australia was honored with the Grand Trophy for “Dumb Ways to Die”, the Public Service Announcement for Metro Trains. This animated three minute music video engaged young people by disguising a safety message inside a catchy song, while joyfully highlighting that being careless around trains is a dumb way to die.

“The Grand Award from New York Festivals has long been one of the awards you really want to win. It’s always an honour when a great jury selects your work, and we're absolutely thrilled to be selected for the Grand Award for Film. It’s also worth mentioning that it’s a rather impressive-looking trophy too, which certainly never hurts.” - John Mescall, Executive Creative Director, McCann Australia

Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2013 UNDPI Jury honored the following entries: BBDO Germany GmbH was awarded the Gold UNDPI Award for “Tree Concert” in Public Service Announcements | Collateral / Direct Marketing: Environmental Issues for BUND / Protection of Nature. BBDO NY received the Silver UNDPI Award for “Every Beat Matters Integrated Digital Campaign” in Public Service Announcements | Digital / Interactive Websites & Social Media: Philanthropic Appeals for client Save the Children; and DDB Argentina took home the Bronze UNDPI Award for “Chef” in Public Service Announcements | Film: Civic & Social Education for client Volkswagen.

The United States took the lead this year taking home 16 Gold World Medals, followed by France with 7, Australia 5, and Argentina and the UK with 4. Belgium, Brazil and Germany tied with 3 Golds, and Malaysia earned 2 Gold World Medals. In addition, the Czech Republic, Egypt and New Zealand each received 1 Gold World Medal. For a complete list of medals per country visit: World’s Best Advertising.

The International Advertising Awards competition received entries from 62 countries around the globe. NYF’s 2013 Executive Jury and Grand Jury awarded a total of 51 Gold World Medals, 89 Silver, 122 Bronze, and 788 Finalist Certificates for the following competitions: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio, and Student.

The NYF Executive Jury, comprised of 30 of the most awarded CCO’s from around the world, selected this year’s winning entries through 5 rounds of live judging from a Shortlist that was chosen by the 400 member Grand Jury through 2 rounds of online judging. Industry specialists on NYF’s Grand Jury judged and selected winners in the following competitions - Public Relations/Brand Communications, Creative Marketing Effectiveness, and Package Design Categories. All award-winning work can be viewed at: http://advertising.newyorkfestivals.com/winners/

Press inquiries should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800.

International Awards Group organizes advertising and programming competitions for the following brands: AME Awards® for the World’s Best Advertising & Marketing Effectiveness™; Midas Awards® for the World’s Best Financial Advertising™; The Global Awards® for the World’s Best Healthcare Advertising™; New York Festivals® for the World’s Best Advertising®; New York Festivals® for the World’s Best TV & Films™; and New York Festivals® for the World’s Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/