International AME Awards Announces 2014 Call for Entries: AME Launches Social Video Category
August 7, 2013
New York, NY – August 1, 2013: The AME Awards®, for the World’s Best Advertising & Marketing Effectiveness™, is now accepting entries for the 2014 competition.
World-wide since 1994, the AME Awards honors campaigns that successfully demonstrate groundbreaking solutions to challenging marketing problems.
Alisun Armstrong, executive director of AME Awards, launched a new category for 2014, Social Video. The category update showcases exceptional work in the micro-video trend currently driving brand engagement, and will recognize content created by social-savvy brands using 6-second Vine and 15-second Instagram videos.
“We aim to keep the AME Awards on the forefront of both creative and technological industry trends,” said Ms. Armstrong. “We’re looking for good work that works. Winners must demonstrate brilliant and well-executed creative ideas that achieve the highest result for the brand, and will earn global recognition from a jury of their peers.”
Social Video rounds out categories introduced last year that transformed the AME Awards: Sports Promotion, Branded Entertainment, Ebooks, Games, Pop-up Stores, Tablets, Low-budget, and Collateral and Print, as well as Social Benefit, which promotes peace, human rights, social consciousness, and a commitment to planetary stewardship.
The 2014 AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%. Of paramount importance to judges this year will be the sources and evidence of results.
AME’s Grand Jury award Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to account for cultural and economic relevance. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.
The deadline to enter the 2014 AME Awards is October 31, 2013. Entries received by September 15 will save 10% with the code PRA2014. Entry details and competition rules and regulations can be found on the AME website, www.ameawards.com. You can view the 2013 competition’s winners here.
All press inquiries should be directed to Gayle Mandel: firstname.lastname@example.org, Ph: 1 212 643 4800
About the AME Awards for Advertising Marketing Effectiveness: Founded in 1994, the AME Awards® honors international work that demonstrates ground-breaking solutions to challenging marketing problems. To earn a coveted AME Award, an entry must exhibit specific marketing goals and objectives accomplished through creative execution and strategic planning. Entries are judged by an international panel of top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors.
About International Awards Group
International Awards Group (IAG) organizes advertising and programming competitions for the following brands: AME Awards® for the World's Most Effective Advertising™; Midas Awards® for the World’s Best Work in Financial Marketing & Advertising™; The Global Awards® for the World's Best Healthcare Advertising™; New York Festivals®; World's Best Advertising™; World's Best Radio Programs™ and World's Best Television & Films™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.InternationalAwardsGroup.com.