December 4, 2013
- Publicis finds Synergy in South Africa: acquires Synergize, merges with Saatchi.
Midas Awards World’s Best Financial Advertising Announces 2013 Shortlist
December 3, 2013
USA leads with 61 Shortlisted entries, followed by South Africa, Turkey, and Australia
New York, NY – December 3, 2013: The Midas Awards World’s Best Financial Advertising™ announced the Shortlist for the 2013 competition. The Midas Grand Jury of 30 international client and agency leaders from financial creative and marketing disciplines, including 9 judges participating in a live session in New York selected the Shortlist from entries submitted from 21 countries.
“This year marked the Midas Awards first live, collaborative judging session—which, combined with online judging sessions, allowed entries to be reviewed by prominent client and agency leaders around the globe, the people who set the standard for financial marketing excellence,” said Alisun Armstrong, executive director, Midas Awards. “The choices of a jury of this caliber provide a true worldview of the best of advertising and corporate communications in the international financial community and reveal the creativity and innovation demonstrated in this very specific market.”
Social media campaigns were at the forefront this year with multiple entries achieving Shortlist status for the following brands: Absa, Akbank, Banamex, Capital One, Carvalho Hosken, Deloitte, MasterCard, Prudential, and Visa. Direct Mail and Interactive entries tied for domination of the Shortlist followed by Digital and Guerrilla campaigns.
Inventive and compelling Collateral campaigns were in the spotlight at this year’s live judging sessions. Shortlisted entries include: “Karva Chauth” M&C Saatchi Direct & Digital Communications India for client Birla Sun Life Insurance, which drew attention to a romantic traditional festival and the need for life insurance; “Whipping the Cat” from 34 South Africa that very literally defined a law firms 'tailored' legal solutions; and “The Mailing That Brings Satisfaction" from Publicis Frankfurt for client Commerzbank, featuring an invented chocolate brand for a delicious-smelling direct mail campaign.
South Africa’s Jupiter Drawing Room led the pack with 11 entries for client Absa moving on to Round 2; and King James Cape Town, 2012’s Grand Midas Trophy winner, was a close second with10 entries Shortlisted for client Santam Insurance.
The United States took the lead this year with a total of 61 entries Shortlisted, followed by strong showings from South Africa with 24 entries; and Turkey with 12. Australian agencies saw 11 entries advance to the next round.
Brazil was recognized with 6 Shortlisted entries, India with 5; France, Germany, Switzerland, and the United Kingdom each saw 4 entries advance; Austria and the United Arab Emirates received 3 Shortlisted entries; Canada, Mexico, The Netherlands, Slovak Republic and Thailand each had 1 entry recognized.
To view the complete Midas Awards Shortlist visit: http://midasawards.com/main.php?p=6,7. The 2013 Midas Awards trophy winners will be announced on December 18th, 2013.
Shortlisted entries now move on to Round 2, where the Midas Grand Jury will award Midas Gold and Silver Ingots to the highest scoring entries, and award the Grand Midas to the entry considered “Best in Show.” The results of the jury are parsed in an annual rankings brief, The Midas Report—a veritable who’s-who in the world of financial services advertising.
Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising™ in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting. The competition invites entries in four specific category groups: Products & Services, Craft, Use of Medium, and Use of Discipline.
Press inquiries are welcome and should be directed to Gayle Mandel: firstname.lastname@example.org. Ph: 1 212 643 4800
About New York Festivals
New York Festivals organizes advertising and programming competitions for the following brands:
AME Awards World's Most Effective Advertising™
Midas Awards World’s Best Work in Financial Marketing & Advertising™
The Global Awards World's Best Healthcare Advertising™
New York Festivals World's Best Advertising™
New York Festivals World's Best Radio Programs™
New York Festivals World's Best Television & Films™
Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to ww.newyorkfestivals.com.
December 2, 2013
- GoDaddy Founder Bob Parsons now owns an ad agency! That's right. He went out and acquired Arizona-based marketing and PR shop MP Agency which will now be known as Martz Parsons.
- Former Grey London MD and Holster Studios’ creative director launch Alpha Century to help brands think more like broadcasters.
- Creston has backed Loooped, a new creative agency focused on healthcare led by former TBWA\Paling Walters executives Andy Hayley and Dick Dunford.
November 26, 2013
- Post conclusion of Havas accord, Aegis launches Huckleberry in Australia.
The Global Awards World’s Best Healthcare Advertising Hosts Celebrations in New York City & Sydney, Australia
November 8, 2013
New York, NY – November 6, 2013: The Global Awards World’s Best Healthcare Advertising™ will honor the 2013 Global Award winners at awards ceremonies globally, in New York City and Sydney, Australia. Both celebrations will be held on Friday, November 15th, 2013.
“Celebrations taking place in New York and Sydney allow The Global Awards to honor the creative talent in the international healthcare advertising industry and award brilliance on both sides of the planet,” said Michael Demetriades, Global Awards Executive Director. "The Global Awards sets the creative bar for the industry and attracts the best work the industry has to offer, we’re thrilled to be celebrating all of 2013’s award winners!”
The Global Awards will host their New York City celebration at the Helen Mills Event Space & Theater located at 137 West 26th Street, in the heart of lively midtown-Manhattan. The evening kicks off with a cocktail reception and a showcase of the 2013 award-winning work, awards ceremony, followed by an after-party celebrating this year’s award-winners. Trophies will be presented to this year’s attending award-winners by Michael Demetriades, Global Awards Executive Director; Tom Domanico, Global Awards Advisory Board Chairman & Draft FCB Healthcare Chairman Emeritus; and members of this year’s Grand & Executive Jury.
The Global Awards and Bravo!, a committee of Australian healthcare professionals with representation from healthcare agencies and the Communications Council of Australia will also host the Global Awards ceremony in Sydney, Australia. The gala will take place at The Blue Beat, located at 16 Cross Street, Double Bay Sydney. Global Award winners and guests will celebrate with cocktails and view a showcase of this year’s award-winning works from the Asia/Pacific region, followed by an award presentation.
“This year Australia and New Zealand have achieved an amazing 43shortlisted Global Award entries. Although we consistently do well, this is a huge leap in shortlisted entries, and testament to the success of a Bravo! - a night of celebration which was instigated to raise the creative bar. This year the Bravo! Party will be even bigger and better than ever, with live music by the very talented Craig Calhoun late into the night,” said June Laffey, Executive Creative Director, McCann Health, Sydney and Bravo Committee Head.
All Global Award winners and attendees are invited jet to the awards ceremony of their choice on Friday, November 15, 2013. Tickets for the New York Global Awards ceremony are $75.00 USD per person with group ticket discounts available and may be purchased HERE. Tickets for the Global Awards and Bravo! ceremony in Sydney are $110.00 AUD per person with group ticket discounts available. To purchase tickets for the Sydney celebration click HERE.
The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products and services. All entries are judged by the Global Awards Grand and Executive Juries comprised of international industry experts, representing the top creative minds in the field of healthcare advertising.
All press inquiries are welcome and should be directed to Gayle Mandel: email@example.com. Phone 212 643 4800.
About the Global Awards World’s Best Healthcare Advertising™
Now in their 19th year, The Global Awards are dedicated to excellence in healthcare communications on an international basis.
About International Awards Group
International Awards Group (IAG), organizes advertising and programming competitions for the following brands: New York Festivals World’s Best Advertising™; New York Festivals World’s Best Radio Programs™; New York Festivals World’s Best TV & Films™; AME Awards World’s Best Advertising & Marketing Effectiveness™; The Global Awards World’s Best Healthcare Advertising™; and Midas Awards World’s Best Financial Advertising™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to: www.NewYorkFestivals.com.